Research On Consumption Preference Of Domestic New Energy Vehicles Based On Text Mining

Since 2009,my country has officially launched a new energy vehicle development plan.By 2020,the annual sales volume of domestically produced new energy vehicles in my country has exceeded 1.3 million.Although the demand for new energy vehicles in my country is rising rapidly,consumers are paying more and more attention to the focus of issues.Combine the information on the reviews of domestic new energy vehicles on the online review website with the consumer sentiment tendencies related to the attributes of domestic new energy vehicles.Using crawler technology to obtain the review data of Auto House,establish a database,and randomly select consumers in the database to issue information questionnaires to obtain consumer purchase decision information;perform word cloud graph and semantic network analysis on the sample data in the database;Perform sentiment analysis on the review content based on the sentiment dictionary,obtain the attribute consumption preferences of the purchased consumers,analyze the improvement sequence of each attribute in combination with the IPA model,and to different consumption under the heterogeneous characteristics Perform preference analysis.After analysis,the following conclusions are drawn: 1.Consumers’ preference for domestic new energy vehicles from high to low is: appearance,space,power,handling,interior,comfort,additional services,power consumption;2.Male consumption Consumers have more preference for power attributes,female consumers prefer appearance attributes;consumers under 3.30 prefer the appearance attributes of domestic new energy vehicles,and consumers aged 30 to 39 are more inclined to spatial attributes,40 to 49 years old Consumers have a preference for space,consumers over the age of 50 are more inclined to the comfort attributes of domestic new energy vehicles;4.Consumers with an annual income of less than100,000 yuan are more inclined to the additional service attributes of new energy vehicles,with an annual income of 10 Consumers with an annual income of 200,000 to 300,000 yuan are more inclined to power attributes,consumers with an annual income of 200,000 to 300,000 yuan are more inclined to interior attributes,and consumers with an annual income of more than 300,000 yuan are more inclined to comfort.It reveals the consumer preferences of domestic new energy vehicle users for different attributes,explores the consumer preferences of users in market segments,provides a theoretical reference for the government to adjust the new energy vehicle market policy,and provides practical suggestions for the upgrade of domestic new energy vehicle manufacturing.Potential consumers of energy vehicles provide value judgment standards to mobilize the...