Research On The Marketing Strategy Of China Midea Electric In Laos

Now,with the proposal and implementation of the One Belt One Road strategy,trade between countries along the Belt and Road has become more extensive and indepth.China and Laos have even hitched a ride on this initiative and carried out a number of cooperation in political,economic and cultural dimensions.At the same time,Laos has become a new market for many consumer goods as its economy has become more developed and residents have higher disposable incomes.In the process of research,this paper mainly adopts literature analysis and SWOT method,and analyzes the development status of Midea Electric Appliances in Laos through related theories of marketing strategy,and analyzes the current development status of Midea Electric Appliances in Laos from four aspects: advantages,disadvantages,opportunities and challenges.At the same time,the 4PS analysis method is used to analyze the market environment of Midea Appliances in Laos from four aspects of politics,law,economy,society and technology.In the fourth part of this paper,Using the Stp strategic analysis method,we have conducted market segmentation for Midea Electric in Laos,including how Midea Electric should choose the market and market positioning Midea in Laos.Besides,product strategy,price strategy,marketing channel strategy and promotion strategy are formulated for Midea,and the brand development direction of Midea in Laos is formulated.At last,the paper also puts forward the guarantee measures of Midea’s marketing strategy in Laos,mainly from the three aspects of changing the marketing concept,strengthening the management of the marketing organization and paying attention to the construction of the marketing team,and puts forward several suggestions for Midea to ensure the smooth progress of the marketing.Through this article to Midea in Laos market marketing strategy analysis,also the market of the Laos has carried on the comprehensive analysis,to understand the development of Chinese enterprises in Laos market has a great advantage,but at the same time,also want to combine local political,economic and cultural three aspects to carry out the marketing strategy,to be successful in Laos’ s operation and development,it also provides reference for other Chinese enterprises development in Laos.