Research On Service Marketing Strategy Of Volkswagen 4S Store In Kunming Economic And Technological Development Zone

Kunming Volkswagen 4S shop of PD group is the exclusive store of Volkswagen automobile in Kunming area.In addition to automobile sales,after-sales service of Volkswagen brand automobile is also an important part of company marketing.After the rapid development of the past few years,the predicament of the enterprise's management has become increasingly prominent.Firstly,outside the company,the automobile dealers with the same price are facing the market squeeze;while inside the enterprise,after-sales service management confusion,customer dissatisfaction and even loss also restrict the business income and market reputation of the enterprise.These problems have become the main obstacles to the company's progress and growth.This paper compares the location of Volkswagen 4s stores in Jingkai district with that of its main rivals by analyzing the car stock,resident population stock,purchasing power of residents in Kunming,urban expansion and road construction in Kunming.Key Investigation:(1),M4 S store,C Buick 4s store,Z Toyota 4s store 7P's strategy;(2)Kunming consumers on car models,purchase locations,vehicle sales and The Adjuster combination;(3)the open area Volkswagen 4s store consumer demand preferences,service satisfaction.It is found that the problems in the service marketing strategy of 4S stores in Jingkai district are as follows:(1)the product combination is not perfect and the after-sales service is not perfect;(2)The price is not competitive;(3)the Promotion Strategy is not perfect;(4)the personnel strategy is not perfect;(5)attaching importance to the visible display of cars,ignoring the display of service and public relations activities;(6)the service process is not perfect.Sentence is too long,please supply a shorter sentence.