Research On The Development Strategy Of Energy Storage Enterprises

Energy is the foundation of sustainable development in today's economy and society.At present,a new round of global energy transformation has begun.Clean,efficient,clean,low carbon has become the mainstream of the world's energy development.China is the largest energy producer and consumer country in the world.At present,China attaches great importance to the development of new energy generation technology and new energy storage technology.The important strategic measures to boost industry and promote the transformation of economic development mode have effectively promoted and guaranteed the safe,healthy and orderly development of renewable energy power generation in China.Energy storage industry is another emerging industry after the wind power industry,photovoltaic industry,charging pile industry,electric vehicle industry and other new energy industries,and will undoubtedly set off a wave of turbulence in the future new energy market.Such a huge market is full of unlimited opportunities,and competition in the future market will be extremely cruel.S energy storage enterprise as an energy storage enterprise focusing on the field of new energy and power system,facing such a huge market,full of unlimited opportunities,while the future market competition will be extremely cruel.How to advance the layout of the energy storage market to seize the first opportunity,what kind of enterprise strategic planning is particularly important.This study has consulted a large number of theoretical literature,consulted a large number of enterprise information,and made a full analysis of domestic and international energy storage industry and energy storage market.Learning and applying classical strategic management theory tools,such as PESTEL analysis model,Porter five forces analysis model,SWOT strategy analysis tool and SPACE strategy selection matrix.This study systematically analyzed the external macro environment,external industry environment and external competition environment of S energy storage enterprises.This study combines the characteristics of the enterprise's own strategic management field,the strengths and weaknesses of the organization,the opportunities and threats it faces.In this study,the strategic direction was chosen,the strategic development goals were established,the enterprise development strategy was formulated,the implementation plan of the strategy was defined,the implementation plan of the strategy was implemented,and the safeguard measures for the implementation of the strategy were put forward.In the end,it is expected that enterprises will dominate the market competition in the future.Combining with the strategic orientation and strategic objectives of S energy storage enterprises,the paper concludes that S energy storage enterprises should choose development strategies at the overall strategic level,expecting the enterprises to develop in a more long-term strategic position.In formulating development strategy,S energy storage enterprises should focus on centralized development strategy,concentrate resources on the focused market,make use of capital advantages to further strengthen market development,and constantly expand market share.Diversification strategy and vertical integration strategy can be considered when enterprises are relatively mature.