Research On The Development Strategy Of ZM Oil Company's Gas Station Advertising Business

Domestic Refined oil retail enterprises actively develop the gas station advertising business,which has become an important part of gas station operation.At home and abroad,we have carried out rich exploration and practice in the gas station advertising business,and accumulated some good practices and experience.The advertising business of gas stations has distinct characteristics,good development environment and obvious competitive advantages.In the process of business operation,the interest groups involved are complex,and there are differences in interest direction and goal.However,different interest groups have the same basic direction for the good development of advertising business.From the current and future,the gas station advertising business has a broad prospect and huge development potential.In practice,ZM oil company's gas station advertising business has formed a business model of independent operation,cooperative operation and leasing operation.It has taken multiple measures to explore the advertising space resources in the gas station and achieved certain development results.This paper analyzes the development,management,operation and business model of advertising space resources in the gas station advertising business of ZM oil company.By conducting a questionnaire survey on advertising business,it analyzes and summarizes the shortcomings and difficulties in the business development,establishes the development orientation of advertising business,formulates targeted advertising business development strategies,and puts forward The paper also discusses the guarantee measures of ZM's advertising business development strategy.