Research On Optimization Of Personnel Training Scheme Of XY Insurance Brokerage Marketing Center

With the development of the national economy and the gradual improvement of national security awareness,the demand for security has also continued to increase.At the same time,due to the promotion of national policies,the development of China’s insurance industry has been accelerating.In the insurance industry where traditional large-scale Chinese insurance companies and foreign insurance companies are entrenched,a number of insurance brokerage companies have emerged.Among them,Internet insurance brokerage companies rely on interconnected network channels.It also occupies a certain position in the increasingly competitive insurance industry.Regardless of the size of the insurance company,whether the business channel is the Internet or the traditional model,providing customers with more professional and comprehensive services will be the core of customer management and an important direction for the company to enhance its core competitiveness.Improving the comprehensive ability and quality of insurance practitioners is the key for insurance companies to provide professional and comprehensive services to customers.Therefore,different insurance companies have a set of training programs for employees to continuously improve the comprehensive ability of employees.XY Insurance Brokerage is an internet insurance brokerage company.As the most direct personnel for customer service and marketing,the marketing center personnel are the direct creators of the company’s premiums.Excellent marketers have a profound impact on the development of the company,so it is an important issue to explore a training path for the growth of excellent marketers.Taking the personnel training scheme of XY Insurance Broker Marketing Center as a representative case,On the premise of learning and summarizing the relevant training theories,the feedback on the current situation of the XY marketing personnel training was obtained through the questionnaire survey method.Combined with personal interviews,the current training status of the XY Insurance Broker Marketing Center is diagnosed,and the analysis and conclusion are that the current training program mainly has the following problems:The current training program cannot meet the needs of employees well,the training plans for employees at different levels lack pertinence,the implementation of training plans lacks standardized procedures,and the training evaluation methods are single and lack depth etc.Through the in-depth analysis of the problem,starting from the optimization goals and principles,combined with the application of corresponding theories in the insurance industry,Then it puts forward the training scheme optimization strategy from the training demand analysis,training plan formulation,training plan implementation,training effect evaluation.Additionally,guaranteeing measures on management,culture,system and technology are raised according to the actual situation of the XY Insurance Brokerage Marketing Center are proposed to help the marketing center personnel training program be effectively implemented.Through the optimization of the marketing personnel training program,the purpose is to provide reference and guidance for the training of marketers of the XY,to explore an effective path for personnel growth,to help the marketing personnel achieve the improvement of their abilities,and ultimately to help promote the company’s customer management capabilities,The overall improvement will help the sustainable development of the business.