Research On The Investors Education Of Small And Medium Investors In H Securities Company

Since the 20 th century,investor education has gradually spread and emerged in China.Along with the continuous development of China’s capital market,regulators and the entire securities market have gradually realized the importance of investor education in promoting the development of the capital market.The new Securities Law,which came into effect in 2020,has promoted the improvement of the investor protection system from the legislative level,especially the protection of small and medium investors,and the investor education work,which is a powerful tool for the protection of small and medium investors,has also been raised to a new height,and investor education has now become an important and indispensable component for building a healthy ecology of the capital market.Small and medium investors,as the main participants of China’s securities market,also generally have immature investment ideas,risk prevention awareness and weak awareness of rights protection.Therefore,strengthening investor education and enhancing investors’ risk prevention awareness and self-protection ability are important basic work for the healthy and sustainable development of the capital market.Securities companies are an important bridge connecting the capital market and small and medium investors and are the vanguard in carrying out education for small and medium investors.For securities companies,it is an obligation and responsibility to do a good job in investor education,effectively protect the legitimate rights and interests of small and medium investors,and cultivate rational investors,which can optimize investor services,effectively control risks,and improve industry competitiveness.However,compared with mature markets abroad,China’s securities companies as the main body to carry out small and medium investor education work is still in the exploration stage,in the effectiveness,timeliness,systemic have not been fully reflected.Thesis takes the development of small and medium investors’ education of H securities as the research object,uses theoretical and practical methods,uses literature research,questionnaire survey and other methods,takes the concept theory related to investors’ education as the basis,combines the development status and theoretical research of investors’ education at home and abroad,designs a questionnaire for small and medium investors of H securities,combines its own practice of investors’ education,analyzes the current situation of small and medium investors’ education of H securities,and objectively understands various problems and causes in the work of small and medium investors’ education of H securities.The commonalities and shortcomings of securities companies in solving this problem are effectively analyzed and targeted countermeasures are proposed.The following conclusions are drawn: regarding the problems of unsystematic content of investor education products,single presentation form and insufficient depth of content,conventional and homogeneous investor education activities and insufficient sustainability,limited and infrequently updated investor education publicity channels and low impact,it is recommended to build a multi-level investor education product system,carry out precise investor education series activities,create a three-dimensional It is recommended to build a multi-level investor education product system,carry out precise investor education series activities,create a three-dimensional investor education publicity matrix,and strengthen the construction of investor education management system,as well as to effectively improve the effect of small and medium investor education work of H Securities from three aspects: organization guarantee,operation guarantee and technical guarantee.It is hoped that these countermeasures will provide theoretical basis and practical guidance to enhance the effectiveness of small and medium investor education work of H Securities and promote the sustainable and healthy development of China’s securities market.