| In recent years,our country sports enterprise overall good momentum of development,a large number of women joined the sports,more and more female athletes in the international arena win honor for our country,the proportion of female audience in sports also increased year by year,but women sports show host in China accounted for less than a third of the sports show host,And has a high-profile female sports program host Feng Mao Ringjiao.It can not meet the rapid update and change of sports programs and the audience’s requirements for the quantity and quality of female hosts.The host is the core and soul of the program,with language as the main communication tool,especially the sports program host,whose program has a certain degree of professionalism,higher requirements for the host’s language expression.The language accomplishment of sports host directly determines the level and level of the whole program.At present,most of the researches on female sports hosts in China are focused on the professional image and role positioning of women,the weakening of the discourse power of female sports hosts and so on,and there are few researches on the language literacy of female sports hosts.Therefore,in order to select and train more excellent female sportscasters in China,the first thing to do is to improve the language literacy of female sportscasters.Based on ten years of hosting experience,this paper takes Chen Ying,Tong Kexin,Ma Fanshu and other outstanding female sports program hosts of CCTV-5 as examples.This paper analyzes the language literacy of female sports news hosts,direct sports hosts and special sports hosts in China by case analysis,literature analysis and logical induction.Summarize the language literacy of female sports hosts in China: female sports hosts lack professional knowledge reserve,lack of professional language literacy,female sports hosts weak discourse power and poor control of the scene and other problems.In view of the above problems,this paper puts forward some suggestions on the language literacy of female sports hosts: they should make full preparation for the program in advance,cultivate their unique and personalized language style,understand sports and love sports so as to be full of passion in the host or commentary;Strengthen the reserve of sports knowledge,pay attention to the requirements of different sports programs on clothing,etc.,for China to train and select more professional female sports hosts to provide theoretical support,for the upcoming Winter Olympic Games need a large number of female sports hosts to provide a certain practical significance. |
