Research On The Development Strategy Of Z Trust Company’s Charitable Trust

With the action of the Charity Law of the People’s Republic of China,developing the charitable trust business by trust companies is strongly supported by the China Banking and Insurance Regulatory Commission.Z trust has accumulated experience in the field of charitable trust,for the next stage of company development,the priority is planning strategy to break through and reach a new level in the charitable trust industry.This article summarized key issues of charitable trust business based on z trust’s development status,including the low growth rate of business scale,lack of core stock customers,undiversified product structure,and nonstandard management.These detailed analyses were utilized to enhance the sustainability of z trust.Base on the research of above issues and their causes,this article raised the developing strategy of charitable trust business as a reference.This strategy mainly focused on four different perspectives,which are clearing positioning of the business,increase customer development,segmentation of charitable trust products,and building up professional staff team.This article also proposed measures in system,talent,technology,and brand to guarantee the strategy execution,and then boost the development of charitable trust of z trust.This paper studies and formulates strategy optimization for the development of Z trust company’s charitable trust business,and provides useful suggestions for Z trust company to enhance the mode innovation,customer management and brand building of charity trust business,improve customer experience and satisfaction,improve the competitiveness of corporate charitable trust business,and realize the long-term development of charitable trust business.