DL Fitness Club Marketing Strategy

Along with economic development and the improvement of living standards,people pay attention to their health,and the advocacy of n ational sports,the fitness industry has developed rapidly,and fitness clubs have sprung up like mushrooms.However,with the rapid development,the problems of the fitness industry are gradually revealed.If the fitness club wants to be based in the industry,the marketing strategy becomes the key to the success of the enterprise.On the premise of market segmentation and clear target market,it is necessary to formulate the marketing strategy suitable for the company,to provide guarantee for the enterprise to be invincible in the industry,and to formulate a set of personalized marketing strategy has also become the DL fitness equipment The urgent problems of music department.In this paper,DL fitness club is the main research object.Firstly,the marketing environment of the fitness club is analyzed from both macro and micro aspects.In the case that the development potential of fitness club is huge,through the analysis of the current marketing situation of the club,it is found that there is a lack of market segmentation,serious homogenization of products,lack of competitive advantage in price convergence,single marketing channel,solidified promotion means The overall quality of personnel is low,the physical display is insufficient and the service satisfaction is low.This paper analyzes the causes and effects of the problems,uses the questionnaire to subdivide the club market,defines the market positioning of the enterprise,and improves the existing marketing strategies of DL fitness club throu gh the strategies of product differentiation,time-sharing pricing,coexistence of multiple marketing channels,combination of multiple promotion methods,optimization of member management,recruitment and selection of standard talents,etc From the four aspects of management,incentive mechanism,talent training and capital guarantee,this paper expounds the guarantee measures of DL fitness club marketing strategy.In the case of fierce competition in the industry,through the research of this paper,it puts forward a feasible marketing strategy optimization scheme for the development of DL fitness club,and provides reference value for the improvement of similar problems in the industry.