| Basketball was introduced into China since 1896,and small basketball was introduced into China from 1973.When Yao Ming,the new chairman of the China Basketball Association,announced the "small Basketball Plan" in Beijing in 2017,the National Local Basketball Association responded positively to the call and set off a "small basketball style." The same national small basketball league began to appear in the public eye,2018 China’s small basketball league for the first time nationwide promotion.Jiangxi Province also joined the small basketball family at the call of the China Basketball Association,and held the first Chinese small basketball league in July 2018.In the next few years,different small basketball leagues emerged in Nanchang City.But then,some league irregular problems followed.Based on the present situation of Nanchang small Basketball League,this paper obtains the strategy of popularizing Nanchang small Basketball League through the analysis method.This study takes the development and promotion of the small basketball league in Nanchang District of China small Basketball League as the research object,and takes the relevant experts,the students and coaches of the relevant sports teams in Nanchang City as the survey object.This article mainly uses the questionnaire survey method,the interview method,the SWOT、AHP analytic hierarchy process and so on,analyzes and discusses the small basketball league in Nanchang city development internal superiority and inferiority,the external encounter opportunity and the threat,through four factors establishes the different judgment matrix,calculates each factor weight value,then constructs the Nanchang small basketball league development SWOT-AHP strategic quadrilateral model with the AHP analytic hierarchy process,finds the suitable Nanchang small basketball league to carry on the promotion strategic area.Through the study,the following conclusions are drawn:The advantages of the development and promotion of the small basketball league in Nanchang are: the change of the rules of small basketball is suitable for the needs of different age groups,the advantages of basketball events lead to the promotion of the small basketball league in Nanchang City,the rich competition of small basketball in Nanchang City,the cooperation support of China Basketball Association and Jiangxi Basketball Association,and the support of basketball training institutions and clubs in Nanchang City.The disadvantages of the development and promotion of Nanchang small basketball league are: the small basketball coaches are not professional,the management system of the organization is not perfect,the standard of the equipment and facilities of the small basketball league is not uniform,the law enforcement level of the small basketball league referees is not professional,and the requirements of the small basketball league matches are not uniform and standardized.The opportunities encountered in the development of small basketball league in Nanchang are as follows: the support of national and provincial policies,the broad market prospect of small basketball league,the increase of network media exposure of small basketball league,and the promotion of small basketball events by adult basketball events.The external threats are: the propaganda of the small basketball league is not enough,the future development goal is not clear,the competition of other sports events,Nanchang City to participate in the small basketball league club training institutions are too few.3.SWOT-AHP strategic quadrilateral model of Nanchang small basketball league is constructed by combining AHP analytic hierarchy process.According to the area where the center of gravity of the center of gravity is located in the quadrilateral,it is concluded that the small basketball league adopts the resistance strategic area in Nanchang city’s promotion strategy.Belong to the ST development strategy,that is,combined with their own advantages and external threats... |
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