A Study On The Relationship Between The Motivation And Behavior Of Chinese Football Super League Fans

As the first sport in the world,football has a large number of supporters.Football is also the earliest sport in the development of professional sports in China.From the first National Football League A in 1994 to the present Chinese Football Super League,the league has developed for more than 25 years,and a large number of fans have come to watch the Chinese Football League.However,On the whole,the attendance rate of Chinese Football League is not high.Nearly half of the teams have an average attendance rate of less than 50%.It can be seen that there are not many fans willing to go to the scene to watch the CSL,so it is very important to study the motivation and behavior of Chinese fans.This paper uses the methods of literature,interview,questionnaire,on-the-spot observation and mathematical statistics to carry out an empirical study on the fans who watch the Chinese Football Super League on the spot.The subjects of the survey are the fans in the Wuhan area of the Chinese Football Super League and the fans who have the experience of watching the Chinese Super League on the Internet.A total of 569 valid questionnaires were collected.This study uses spss23.0 and amos24.0 statistical software to analyze the data,including descriptive analysis,single factor analysis,confirmatory factor analysis,correlation analysis and regression analysis.Based on the theoretical basis of the relationship between motivation and behavior,this paper studies the relationship between motivation and behavior of fans in China.The results show that there is a direct relationship between the motivation and behavior of Chinese Football Super League Fans.(1)Interest motivation and social interaction motivation can positively predict fans’ support time,in which interest motivation is the main influence motivation;(2)social interaction motivation can positively predict fans’ watching times;(3)star seeking motivation and social interaction motivation can positively predict fans’ watching consumption expenditure,in which star seeking motivation is the main influence motivation,while interest love is active The motivation of emotional catharsis,regional sense of belonging,on-site experience atmosphere and social interaction can positively predict the fans’ return behavior,in which emotional catharsis is the main influence motivation,while interest motivation and return behavior are negatively correlated.According to the conclusion of this study,the following suggestions are put forward for the development of China’s Football Super League:(1)Polish the name card of football city and enhance the sense of regional belonging of fans;(2)Strengthen the social interaction between the team and fans,and expand ticket sales channels;(3)to attach importance to the cultivation of local stars and improve the comprehensive strength of China’s football;(4)to improve the watching environment and create a good watching atmosphere.