| The outbreak of the novel coronavirus pneumonia at the beginning of 2020 disrupted the rhythm of the entire society.Because of the delay in Wuhan’s lockdown,home isolation,and resumption of work and production,the entire country was pressed on the pause button.During this period,the Internet has become the most significant way for the public to communicate with the outside world.Therefore,various types of information have emerged on the Internet,and true and false information have gradually appeared.Rumor is a kind of information that is easy to cause social impact.Today,with the continuous development of the Internet,because the spread of rumors has further increased,the governance of Internet rumors is imminent.This article starts with online rumors during the period of COVID-19,selects the content of the rumors in a specific period of time in the Weibo@捉谣记and uses content analysis to analyze the characteristics of the rumors.Among them,the content of the rumors is encoded into ten dimensions,including:the content of the rumors,content keywords,rumors classification,whether the rumors contain pictures,whether the rumors contain videos,whether the rumor maker maliciously spread the rumors,the origin of the rumors,the time when the rumors are issued,the subject of the rumor and the time when the rumors are rejected.After summarizing the data content,it will be presented in the form of graphs.Based on this,the characteristics of the rumors during the new coronary pneumonia period are summarized.According to the analysis of the relevant content of the rumor label:first,during the new crown pneumonia epidemic,the characters mentioned in the rumors are labeled,which is more likely to arouse public sympathy;second,the social environment has become the cause of the rumors;third,many rumors have enhanced the authenticity of information in the form of"notifications,"making the public who receive the information mistakenly believe that it is the official authority of the government or the community.Based on the specific analysis of the specific content of the rumors,it is concluded that:first,the rumors are presented in the form of pictures and videos,the rumors are reproduced in the objective world through media;second,the content of the rumors is no longer a simple explanation,because there is no limit on the number of words on the Internet,so more detailed content adds credibility to the rumors;third,many rumors enhance the authenticity of the information through the form of notification,so that the public who receives the information mistakenly believe that it is the official authority of the government or the community.According to the analysis of relevant factors in the process of rumors dissemination,it is concluded that:First,We Chat has expanded the influence of rumors with the characteristics of"strong ties"in the dissemination of rumors;second,Weibo has enhanced the circulation speed of diversified rumors;third,due to social networking with the continuous increase of platforms,the information released by other platforms,except We Chat and Weibo,has gradually increased.Therefore,the content of rumors of unknown origins has increased the difficulty of dispelling rumors.After studying the characteristics of rumors during the new crown pneumonia epidemic,rumors-defying strategies were proposed from the government,Internet platforms,the media and the public.The government can increase the response speed of government microblogs and need to repair social trust in a timely manner.The Internet industry should improve the system,establish a rapid information response system and improve the ability to monitor professional information.As the link between the government and the nongovernment,the media needs to correct the content of rumors in a timely manner and increase communication with the public.As the public,it is necessary to improve the ability of information supervision and knowledge learning. |
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