Research On Cultural Brand Of Secondary Vocational Colleges

Secondary vocational education is an important part of Chinese education system,which plays an important and fundamental role in the formation of a vocational education system with Chinese characteristics.The contradiction is enlarged with economy and society developing that is caused by the unbalance of supply and demand of skilled talents in China,however,public’s perception is still affected by some prejudices and misunderstandings in secondary vocational education.It is tremendous challenge facing some problems and obstacles which hinders their own development.It is necessary to restrict the development of secondary vocational colleges and explore the factors of cultural brands constructing systematically,in order that the research need solve the current contradiction,which is the relationship of skilled talents between demand and supply in China,reshape the public’s awareness of secondary vocational education,and promote the quality of secondary vocational education.Taking secondary vocational colleges as an example,this thesis adopts the theory of consumer-oriented evaluation model as the basic,and comprehensively adopts literature analysis method,case analysis method and behavioral event interview method to determine the evaluation index elements of secondary vocational colleges from the perspective of students.Based on this,the related questionnaires were designed to analyze the current status and satisfaction of brand construction in secondary vocational colleges,and the improvement direction of the construction of secondary vocational colleges was given.Subsequently,the corresponding factor analysis model and multiple regression model were constructed.Results show that brand effects and social reputation are the most important factors influencing the construction of cultural brands in colleges.Based on the research results,we put forward some policy suggestions for the cultural brand construction of secondary vocational colleges from the perspective of students.