The Research On The Cultural Communication Effect Of The Online Game "Glory Of Kings"

In recent years,with the development of the Internet and the popularity of mobile devices,"online games" have achieved unprecedented development,especially the "mobile games" with mobile phones as mobile terminals,showing a booming trend."Glory of Kings" is a mobile game with the largest number of users and income in China.In the global game revenue ranking in 2019,this game ranks first,which shows its rapid development and great influence.The development and dissemination of culture should keep pace with the times.As a new media,online games provide a better platform for the dissemination of Chinese traditional culture in the Internet age.In order to undertake more social responsibilities and achieve long-term development,online games have become popular in the form of "game +culture",among which "the Glory of Kings" is the best.The combination of elements and traditional culture has formed a development mode with its own characteristics.Based on this background,from the perspective of communication,this paper studies the cultural communication effect of "the Glory of Kings" players and the cognition,attitude and behavior of the game.By using the research methods of questionnaire survey and text analysis,this paper explores the cultural communication effect and existing problems of "the Glory of Kings",and puts forward some suggestions to enhance the communication effect strategy.This paper is divided into five parts: the first part is the introduction,which mainly explains the background and significance of the topic selection,the related concepts of "online game",the research status at home and abroad and research methods,etc.The second part analyzes the cultural communication status of the "Glory of Kings",the third part studies the cultural communication effect of the "Glory of Kings",and carries on the analysis to the players through the questionnaire survey method.The fourth part and the fifth part are to explore the problems existing in the cultural communication of "the Glory of Kings" and put forward relevant solutions and development strategies.This paper attempts to find out the way of cultural communication of "online game" from the case of "the Glory of Kings",the most popular mobile game in China,so as to make the communication form of "game + culture" more recognized,and then strengthen the effective communication of traditional culture in a wider range.At the same time,it also hopes to change the stereotype of the masses about "online game" and make them realize the value of the game positive effect.