| General Secretary Xi Jinping once said at the forum of teachers and students at Peking University that the value orientation of youth is very important for the value orientation of the society.We should attach great importance to the cultivation of values in the youth.Young college students are in the transition stage from school to society,and they are the important link between school sports and social sports.Therefore,whether college students can establish correct sports values is very important for the development of the whole macro sports system.Through the methods of literature,questionnaire and mathematical statistics,this paper investigates the participation of college students in micro media sports information in two universities in Liaoning Province,and analyzes the current situation and characteristics of College Students’ sports values.At the same time,it discusses the positive and negative effects of micro media sports information on College Students’ sports values and the reasons,so as to provide a theoretical basis for the formation of micro media sports values.The conclusions are as follows:(1)In terms of the current situation of College Students’ access to micro media sports information: the portability of mobile phones and tablet computers is favored by college students,and has become the main way for college students to access to micro media sports information;College students mainly contact with micro media sports information through two micro media platforms,Wechat and microblog;73.39% of the students contacted sports information 2-4 times or more per week,and 41.28% of the students contacted sports information for 10-30 minutes.The main motivation for college students to contact with micro media sports information is to enjoy sports events and seek leisure entertainment.(2)The current situation and characteristics of College Students’ Sports Values: from the overall score of College Students’ sports values,the current college students’ sports values are relatively positive;From the performance characteristics of College Students’ sports values,it mainly shows the coexistence of mainstream and diversified sports value orientation and the tendency to identify with the original value of sports.(3)The positive influence of micro media sports information on College Students’ Sports Values: through the analysis,it is concluded that micro media sports information has different degrees of influence on College Students’ sports values,such as physical fitness,entertainment,intelligence cultivation and so on.(4)The negative influence of micro media sports information on the sports values of college students and the reasons: the negative influence of micro media sports information on the sports values of college students mainly lies in that Micro media leads to the heterogeneity of sports value orientation of college students,disturbs the recognition of sports value of college students and blurs the cognition of sports value of college students;The reasons for the negative impact include the lack of relevant laws and regulations,the complexity of the micro media network environment itself,the insufficient degree of the application of micro media to physical education by schools and teachers,the low media literacy of college students and the poor ability of judging sports value.(5)Specific solutions: at the social level,improve the laws and regulations of micro media,improve the supervision mechanism of micro media;At the media level,we should give full play to the agenda setting and public opinion guiding function of micro media;At the school level,colleges and universities should give full play to the platform advantages of micro media,while teachers should make full use of the physical education function of micro media;At the individual level,college students should improve their media literacy and sports value judgment ability. |
