Research On The Influence Of Participation Motivation On Marathon Participants’ Willingness To Participate Again

In recent years,with the continuous promotion of marathon events,more and more people have participated in marathon events.Participation motivation is the core motivating factor for people to participate in activities.Due to different living environments,different participants have different opportunities to participate in the race.This study,from a psychological perspective,shows that the different motivations of marathon participants have an impact on the willingness to participate in the race again.Influence to be explored.Although the relationship between event participation motivation and participation behavior has been studied and sorted out by predecessors,scholars have studied and sorted out the influence on the willingness to participate again under the experience and perception of different participating groups and the pre-match anxiety of event participants No.Therefore,this research collects and organizes related theoretical research and data,and combines the needs of this research to find out the internal connections,hypotheses and demonstrates the validity of the internal connections.It provides an effective theoretical basis for the follow-up exploration of the internal influence of marathon motivation factors and participation willingness factors,and also provides scientific and effective reference suggestions for future marathon events,which has high theoretical and practical significance for subsequent exploration of marathon motivation and participation behavior.Based on the above theoretical research status and existing research deficiencies,this research starts from the "black box" theory in Wiener cybernetics and explores the influence of participation motivation on marathon participants’ willingness to participate again from the perspective of psychology.Self-perception as a mediating variable between participation motivation and willingness to participate again,using "anxiety" as the motivation for participation to conduct in-depth research on the moderating variables of self-perception and willingness to participate again,and use the method of literature data,expert interviews,questionnaires and mathematics Statistical methods and other research methods are used to construct corresponding theoretical models for verification and analysis,and the following conclusions can be drawn:(1)External participation motivation has no effect on the willingness to participate again,and internal participation motivation has a positive effect on the willingness of marathon participants to participate again..(2)Both internal and external motivations for participation have a positive influence on self-perception.(3)Self-perception plays a mediating role in participation motivation and willingness to participate again.(4)Anxiety has no moderating effect on the participants’ internal and external motivation to participate and willingness to participate again.(5)Anxiety plays a negative regulatory role in the relationship between internal participation motivation and self-perception in participation motivation,but has no regulatory role in external participation motivation and self-perception.On the basis of this research conclusion,the following suggestions are put forward for the promotion of later marathon events:(1)Improve the motivation mechanism of event participation and increase the intensity of event participation motivation;(2)Improve the competition mechanism and improve the quality of event services;(3)Add pre-match psychological counseling,To promote content such as the willingness to participate in the event;(4)Expand the propaganda of the event and strengthen the training of participants.