Research On Influencing Factors And Coping Strategies Of College Students’ Online Shopping Information Anxiety

The development of the Internet brings convenience to people’s various social activities,but also brings opportunities to the development of online shopping.Especially in the epidemic era,the development of "home economy" makes the advantages of online shopping further appear,and its scale is further expanded.At the same time,the huge group of college students online shopping users also encounter a variety of problems in online shopping,such as the difficulty of commodity retrieval,the difficulty of commodity selection,the flood of false information,the difficulty of understanding various shopping rules and welfare allowance,etc.when users obtain and use the information related to online shopping,it is inevitable that these situations will produce Information anxiety.This study explores the influencing factors of College Students’ online shopping information anxiety in an all-round way,and provides evidence support and theoretical reference for proposing coping strategies of College Students’ online shopping information anxiety.Firstly,this thesis combs the research status of information anxiety,summarizes the related concepts,determines the concept of online shopping information anxiety,and briefly expounds the user experience theory,cognitive psychology and immersion theory,which provides a theoretical basis for the analysis of the influencing factors of College Students’ online shopping information anxiety and the formulation of coping strategies.Then it is the empirical research on the influencing factors of College Students’ online shopping information anxiety.Using the method of field survey,the semi-structured interviews are conducted on the sample objects to obtain the first-hand information of College Students’ online shopping information anxiety.After two coding,a total of 17 initial categories are extracted,including commodity information,publicity information,evaluation information,bargaining information,harassment,logistics information update,and so on Information exchange,information push,information platform user safety,information platform function,information platform intelligence,information screening ability,information understanding ability,information retrieval ability,personal character,information dependence,aesthetic orientation,obsessive-compulsive disorder;four main categories,including information subject,information platform,information literacy,personal tendency.Then,in order to explore the influence degree of different dimensions of influencing factors on College Students’ online shopping information anxiety,and the different performance of each dimension,this study compiled a questionnaire on Influencing Factors of College Students’ online shopping information anxiety,and analyzed the questionnaire results by using SPSS26.0.The analysis results show that the online shopping information anxiety of college students of different gender,grade and major is different The degree of online shopping information anxiety of college students with different online shopping frequency has significant difference in different dimensions.Finally,according to the research results of the influencing factors of College Students’ online shopping information anxiety and combined with relevant theories,this paper puts forward the coping strategies of College Students’ online shopping information anxiety from the four aspects of social environment,online shopping platform,universities and college students’ users.The specific strategies include the formulation of policies and laws,the supervision of industry organizations,the optimization of information quality and platform system,and the cultivation of College Students’ pheromone We should carry out mental health education,strengthen self-learning,and improve the ability to ease their own psychological problems.College Students’ online shopping information anxiety problems for other groups of online shopping information anxiety problems are common,so also look forward to the Countermeasures of this study for other groups of online shopping information anxiety resolution countermeasures to provide reference.