| Since the 21 st century,with the rapid development of the Internet,the comprehensive national strength of countries in the world has undergone earth-shaking changes,and they are undergoing major changes unseen in a century.The Internet is a double-edged sword.On the one hand,we enjoy the convenience and efficiency that the Internet era has brought us to study,life and work.On the other hand,under the influence of economic globalization,networking,and marketization,and in the context of global cultural integration in the new era,cultural communication channels are increasing,various thoughts are surging and intertwined on the Internet,social thoughts and concepts are becoming increasingly diverse,and ideologies The field struggle is particularly fierce.At present,foreign cultures from the West have a greater impact on my country’s native culture.Facing the Internet’s abuses of non-mainstream,distorted facts,and invasion of ideologies and cultures of various countries,we must always keep a clear head,always adhere to the guiding position of Marxism,and speak well.To spread Chinese stories well,we must use the Internet as a communication medium to vigorously cultivate and practice the core socialist values,expand the communication power and influence of my country’s mainstream culture,enhance the right to speak in the ideological field,and enhance cultural self-confidence.With cultural soft power,strive to build a socialist cultural power.As the main leaders of advanced socialist culture and an important force in realizing the Chinese dream,college students shoulder the important mission of realizing the great rejuvenation of the Chinese nation.Therefore,it is particularly important for college students to form a correct world outlook,outlook on life and values during the study stage.Faced with such an open Internet age,their world outlook,outlook on life and values are easily affected by the complex and changeable information on the Internet and undergo huge changes.If they are not guided in a timely manner,they will be easily influenced by foreign cultures.The impact,lack of recognition of local culture,exacerbates the crisis of college students’ cultural identity,and thus makes it difficult to build college students’ cultural confidence.In the new era,college students rely on the Internet.As the Internet is a new medium of cultural communication,the Internet has become increasingly prominent in educating people.In this regard,this article combines basic theoretical reviews on the basis of clarifying the definition of cultural self-confidence,the development stage of the Internet and the characteristics of the times.It mainly adopts the literature research method and the comparative research method,combining the four aspects of "knowledge,affection,intention,and action".Network features in-depth research on the generation mechanism of college students’ cultural self-confidence.Through the analysis of the problems and challenges faced by college students’ cultural self-confidence from the perspective of the Internet,an effective path is proposed from four aspects: value guidance,mechanism guarantee,content supply,and environmental influence,so as to enhance the effectiveness of education Enhance the cultural self-confidence of college students. |