Research On Enhancing The Red Cultural Identity Of College Students From The Perspective Of Network Communication

Red culture is the spiritual source of Chinese society,a strong spiritual home for social development and a spiritual guide for the happiness of the people.It is an important content of young college students’ firm ideal and belief,and the precious spirit contained in innovation and inheritance is the goal of strengthening college students’ red cultural identity from the perspective of network communication.As we all know,the development of network communication technology broadens the horizons of college students and improves their horizons,but it also makes the red culture lose its strong attraction to young college students in the contrast of Chinese and Western cultures,and its development is facing difficulties.Under the influence of network culture,college students have a red cultural identity crisis.Therefore,using the advantages and characteristics of network communication to enhance the identity of college students to red culture has become a new subject for the innovation and development of ideological and political education.Based on the characteristics of network communication,this paper takes the actual performance of college students’ identity to red culture as the research object,and focuses on the current situation of young college students’ identity to red culture in four dimensions: cognition,emotion,idea and behavior.Through the analysis of the feedback data,it is found that the training mode of college students’ red cultural identity is not close to the development of the times,and can not meet the requirements of strengthening college students’ red cultural identity.Red cultural theory education and practical activities are unbalanced;red cultural resources network communication,red cultural resources development and utilization is far from enough.The main reason is that the school red culture identity education method can not better meet the needs of cultivating college students’ cultural self-confidence,the complexity of network public opinion increases the difficulty of enhancing college students’ red culture identity ability,and the uneven network culture weakens the subjective initiative of college students to learn red culture.In view of the problems reflected in the questionnaire,we find out the dilemma of strengthening college students’ red cultural identity,and explore the strategies of strengthening college students’ red cultural identity from the perspective of network communication,that is,the principles,dimensions and ways to adhere to.We should not only adhere to the principle of political guidance,but also adhere to the principles of democratic equality and unity of knowledge and practice.Specific ways refer to: enrich the form of communication,strengthen cognitive identity,optimize the network environment,enhance emotional identity,pay attention to the quality of content,deepen the will identity,improve the campus network,upgrade the identity system,and so on.In the view of network communication,it is impossible to strengthen the red culture of college students by a single force in school,society or family.On the premise of promoting college students’ subjective initiative in learning red culture,we should gather all kinds of forces,grasp the difficulties,solve the difficulties from the four dimensions of “knowledge,emotion,meaning and action”,study deeply step by step,and explore the scientific strategies to strengthen college students’ red culture identity.