Construction And Empirical Study Of Service Ability Evaluation Index System Of Commercial Gymnasium

As an important place for people’s daily exercise,commercial gymnasium plays an important role in social life.Through the full interpretation of the national fitness program and sports power construction program,this paper concludes that with the development of urbanization,the proportion of urban population in China will continue to increase,and the contradiction of more people and less land in cities will gradually emerge.In the future,commercial gymnasium will become the preferred place for people’s daily fitness,which will become the actual situation of China’s social development.In order to better understand the development status of service ability of commercial gymnasium at this stage,this paper searches keywords such as "service ability","commercial Gymnasium" and "commercial gymnasium policy document" on CNKI and Wanfang database,so as to have a certain understanding of relevant concepts of "service ability" and "commercial gymnasium service ability",At the same time,the number of academic research on the service ability of commercial gymnasium is less.The service ability of commercial gymnasium is not unchangeable.There are many subjective and objective factors affecting the service ability of commercial gymnasium.The service ability of commercial gymnasium will directly affect the economic benefits and social evaluation of the gymnasium.On the basis of summarizing the previous relevant research theories and research results,this paper analyzes the components of the service ability of commercial gymnasium from the subjective and objective perspectives,and comprehensively considers the opinions and suggestions given by relevant experts to build the index system of service ability of commercial gymnasium.In order to make the index system more scientific and reasonable,15 commercial gyms are selected by field research method,and the relevant results are calculated in the form of numbers.The index system is counter demonstrated by factor analysis method,and the relevant conclusions are drawn: at present,the commercial gyms do not pay enough attention to the construction of their service ability,and the investment in the objective service ability of seeing accounts for 80% The ratio is too high,especially the three indicators of radiation ability,environmental atmosphere and guidance ability.For example,the investment of commercial gymnasium in hardware facilities is relatively large;however,the attention to subjective service ability is not enough.In order to stimulate the secondary consumption of fitness members,the staff of commercial gymnasium has a strong targeted purpose in the service process,which will lead to a lot of problems From the disgust and unhappiness of fitness members.In order to improve the service ability of commercial gymnasium,let our country’s commercial fitness industry maintain a good development environment.The government needs to continue to promote relevant policies,promote the national fitness boom,and guide the social fitness consumption behavior;commercial gymnasiums need to improve their management level,create unique fitness services,enhance market competitiveness,and provide better fitness services to the society;fitness members need to comprehensively consider their own fitness needs,and objectively choose commercial gymnasiums,Continuously provide good suggestions and opinions to the commercial gymnasium,and urge the commercial gymnasium to continuously improve the service level.Through the construction and Experimental Research on the index system of service ability of commercial gymnasium,this paper puts forward targeted opinions and suggestions from the perspective of government,commercial gymnasium and fitness members.