Research On Risk Identification Of College Student’s Entrepreneurship Based On Information Ecology Theory

The current situation of college students’ entrepreneurship is basically the so-call ed "three lows" situation with low entrepreneurship rate,low entrepreneurial success rate and low entrepreneurial level.The impact of information resources on college st udents’ entrepreneurial success is unquestionable.Systematic identification of college students’ entrepreneurial risk based on information ecological theory,which has beco me a new perspective in the research of entrepreneurial risk identification.Risk ide ntification is the key to success for a company or other organization.Due to the c omplexity of the information environment,information resources and information peo ple involved in the entrepreneurial process of college students,if college entrepreneu rs can not effectively identify the risks in the entrepreneurial process and make time ly and reasonable treatment,it may lead to the failure of college students to start t heir business.This paper firstly constructs the identification and evaluation index system of c ollege students’ entrepreneurial risk based on the theory of information ecology.Bas ed on this,the Delphi method is used to improve the indicator system and obtain t he weight of each index.The fuzzy comprehensive evaluation model is constructed,and the feasibility of the model is verified by an example.It has certain theoretical and practical significance for college students’ entrepreneurship.The research content of this paper mainly includes:(1)On the basis of literature research,the two related concepts of “entrepreneu rship” and “college entrepreneurship” are analyzed.(2)Through the related research on college students’ entrepreneurial risk and inf ormation ecology theory,this paper constructs a system of college students’ entrepre neurial risk identification and evaluation index based on information ecology theory from the perspectives of information environment,information resources and informa tion people,and adopts Delphi method.And the analytic hierarchy process obtains t he weight of each indicator.(3)Through the fuzzy comprehensive evaluation method,the evaluation model of college students’ entrepreneurial risk based on information ecology theory is const ructed.(4)Analyze the application of college students’ entrepreneurial risk identificationand evaluation model based on information ecology theory in practice.(5)Summarize the shortcomings of this study and the planning for future resea rch.The main innovations of this paper include: systematically constructing a compr ehensive college student entrepreneurial risk identification and evaluation index syste m based on the information ecological theory.Based on the fuzzy comprehensive ev aluation method,the problem is transformed into quantification.This method is syste matic and can solve the problem of ambiguity and difficulty in quantifying the risk factors of college students’ entrepreneurship.