Research On College Students’ Consumption Psychology And Behavior Under The Influence Of Consumerism

With the progress of the times and the development of science and technology,the group of college students,who has just come out of the high school campus and entered the micro-society,has a novelty to the whole environment and looks forward to the future.However,their awareness of anti-fraud,their ability to identify,and their work experience are not enough,and they are easily being the objects of consumerism.Moreover,college students experienced from tense study in high school to much freer life in college want to realize and relax themselves.Therefore,consumption has become the best choice.If there is no proper guidance in this process,it will lead to the preconceived trend of consumerism and intrude some of its own wrong ideas into the minds of college students.It is very important to understand the current consumption situation of college students and find out the influence of consumerism on the current consumption of college students so as to solve the problem.Through the explanation of the concepts related to the trend of thought of consumerism,this paper tries to understands the essence of consumerism and the harm of the trend of thought of consumerism.Through the questionnaire survey,the author has collected the latest consumption situation of college students to understand some problems existing in the process of consumption and the influence of consumerism.Finally,according to the survey data analysis,it comes to the conclusion that putting forward the countermeasures to improve the scientific consumption consciousness of college students,establishing the rational and green consumption concept,building the rational and unshakable consumption psychology,and guiding the moderate non-concordant consumption behavior.