Research On The Influence Mechanism Of Immersive Communication Of Virtual Reality Game On Audience Psychology

The development of virtual reality technology has made immersive communication a new focus of research.Immersive communication with people as the core runs through all aspects of social life and is fully reflected in the game.Virtual reality technology provides a new carrier and space for the dissemination of game content,and also improves the communication effect and influence.The emergence of audience psychology makes the adjustment,display and transformation of content communication structure inevitable.It also indicates that the social functional significance of immersive communication means should be further explored,so it is necessary to study the influence mechanism of game content on audience psychology under immersive communication Put forward reasonable suggestions and strategies.Through the analysis of existing game cases,this paper summarizes and summarizes the differences between traditional video games and virtual reality games in terms of concept definition,technology comparison and dissemination characteristics.Compared with traditional video games,virtual reality games show the characteristics of virtual reality combination,immersion and breakthrough of space restrictions.The realization of the characteristic of immersion requires four basic conditions:visual perception construction,psychological experience,image narration and interactive narration.This makes the audience in the virtual reality game immersed in the dissemination of information emotional cognition needs to experience information acquisition,information processing deconstruction,cognitive formation,behavior feedback these four basic steps The psychological influence mechanism of the audience is based on these four steps,through the psychological initiative guidance and behavior choice two ways to operate.This paper also adopts the questionnaire survey method based on quantitative research,taking the group composition,demand motivation and cognitive difference of the audience as the starting point,mainly investigates the difference of the realistic feedback situation and attitude of the different gender audiences after the demand motivation,preference elements and game experience,and provides the corresponding data support for the future development suggestions and strategies for virtual reality games.Finally,this paper further demonstrates the mechanism of influencing the audience’s psychology under the immersive communication of virtual reality games:the audience experiences the virtual space environment as an objective existence,and produces the corresponding psychological projection.Become the controller of virtual space,through the interactive way to show the original behavior habits and emotional cognition.In the future,virtual reality games need to be improved from three levels:technology optimization,audience experience and virtual reality definition,which will bring more positive real impact to the audience.