Research On The Communication Of College Students’ Socialist Core Values From The Perspective Of Network Emoji Package

The network emoji package originates from the synergy between capital and technology.Because the characteristics of visualization and entertainment fit with the inherent needs of college students to demonstrate their individuality and self-expression,network emoji package has become an indispensable medium for college students’ daily communication.By analyzing the structural characteristics and actual effect of Weibo application network emoji package,we can see that network emoji package has not only become an indispensable media means for mass transmission of information,but also become the mainstream media to broaden the information dissemination area,increase the information audience and enhance the transmission effect.Based on this,using network emoji package to disseminate socialist core values among college students faces both opportunities and challenges.On the one hand,it can enrich the content of the dissemination of socialist core values,innovating the Communication Mode of Socialist Core values,and broaden the channels of the dissemination of socialist core values.On the other hand,the dissemination content of fragmentation weakens the focus of college students’ cognition,the visualized communication mode encourages the entertainment of college students’ emotions,and the communication channel of virtualization weakens the practicality of college students’ behavior.Therefore,according to the characteristics of college students’ thoughts and behaviors,actively exploring the way to spread the socialist core values in the network emoji package needs to start from the national level,the social level,and the individual level to enrich the socialist core values content.From the combination of political narrative and popular interpretation and the combination of mainstream position and image expression to improve the dissemination of socialist core values;starting from the demonstration effect of the role model of opinion leaders,establishing the mechanism of collective memory psychological resonance,and constructing the network scene propaganda channel,we set up the dissemination situation of socialist core values.