The Value Enhancement Path Of Chinese Sports Exhibition Based On Customer Delivered Value Theory

In recent years,China’s sports industry has achieved rapid development under the dual promotion of policies and markets.At the same time,as a catalyst for the national economy,the exhibition industry is increasingly receiving social and national attention.Under the current situation that both sports and exhibition industries are showing good development,sports exhibitions have increasingly become a new economic growth point for the sports industry.They have direct or indirect economic and social benefits for the sports industry and other related industries where they are held.It is increasingly valued by the government.However,China’s sports exhibition industry started late,and the current phenomenon of "re-hosting,ignoring management" is serious in various regions.At the same time,it is facing fierce competition from high-quality sports exhibitions abroad,resulting in the low value of sports exhibitions in China.The value of the exhibition has become an urgent problem to be solved.Based on this,this article uses the literature data method,Delphi method,case analysis method,field investigation method,mathematical statistics method and other methods to build a sports exhibition value evaluation index system based on the customer transfer value theory,which provides a theoretical framework for the promotion of sports exhibition value.According to the theoretical framework,combined with the data and data of China’s sports exhibitions from 2014 to 2018,systematically sort out the importance of the value of sports exhibitions to the development of the sports industry,the plight of the value of sports exhibitions,and draw on the international experience to put forward the path of China’s sports exhibition value enhancement.In order to let the relevant departments clarify the important significance of the value of sports exhibitions to the development of the sports industry,provide reference for relevant policy formulation,and at the same time provide directions and ideas for the cultivation of high-value sports exhibitions.It is found that the increase in the value of sports exhibitions will expand the economic scale of the sports industry,promote the optimization of the structure of the production factors of the sports industry,help the brand cultivation of sports enterprises,promote China’s sports culture,cultivate a broader mass base and promote the concentration of the sports industry.It has unparalleled advantages in promoting the development of the sports industry,and relevant departments should pay more attention to the cultivation of high-value sports exhibitions.However,there are still many problems in China’s sports exhibitions: the exhibition turnover is low,and the development of international markets is limited;there are fewer channels for information release and the quality of information needs to be improved;demand Insufficient grasp,insufficient business matching ability;the education and training system is incomplete,and high-quality talents are lacking;sports exhibition companies are weak,and brand sports exhibitions are lacking;exhibition publicity is insufficient and the company’s display method lacks new ideas;the classification of exhibits is chaotic,and the construction of information service platform is lagging behind.In response to the above dilemmas,actively explore international experience and learn advanced measures from countries with higher levels of sports exhibition development,such as Germany and the United States,and combined with the actual development of China’s sports exhibitions,this paper proposes the path to increase the value of China’s sports exhibitions: "optimizing the international market expansion environment" to increase transaction value,"optimizing the quality and distribution channels of information" to improve Information value,"promoting the integration of demand analysis and docking" to increase the relationship value,"improving the exhibition education system and the industry training mechanism" to increase the personnel value,"corporate and exhibition branding" to enhances image value,"innovating exhibition and corporate publicity forms" to increase publicity value,"optimizing product classification and the information service platform" to increase service value.This will increase the value of China’s sports exhibitions in an all-round way,attract more exhibitors and visitors,and form a unique competitive advantage.Not only help to enhance the competitiveness of sports exhibitions,but also better promote the development of the sports industry.