A Study On The Internet Praying Behaviors And Turning Engines Of College Students

Prayer is a popular way for people to pray for god’s blessing,good luck and success through some rituals in folk religion,which has existed since ancient times.In recent years,with the rapid development of new Internet media,the phenomenon of online prayer has become popular,and college students have become its main force.By forwarding pictures and memes of various lucky mascots representing good luck,the online prayer ceremony has been formed.Among the many online wishes,the koi wish,which started in 2018,is the most influential.The purpose of this study is to take the koi prayer of college students as an example to comprehensively investigate the specific content,form and effect of college students’ online prayer,as well as the relevant variables,and to explore the factors affecting the forwarding and transmission of college students’ online prayer.This research adopts the quantitative research method,specifically the questionnaire survey method,and the data collected from the questionnaire survey as the analysis support of this paper.In addition,the research on college students’ network wish blessing forwarding influence factors,this article also on the related literature review on the basis of detailed combing constructed utilitarian appeal,situational factors,social factors,conformity,superstition,star effect,emotional factors and forwarding behavior,the seven factors of concept model and through structural equation model to carry on the confirmatory factor analysis.It is found that the most closely related study of college students is still the most important content of their prayers,followed by wealth and life,direct forwarding is the main form of koi wish,followed by comment forwarding.The majority of college students believe that no matter how the effect of koi’s wish is,as long as the wish is prayed,they can get some degree of comfort,and this result proves the "self-psychological comfort" and "life-saving straw" effect of koi’s wish,which has been widely discussed by scholars.In addition,demographic factors and different network contact will cause significant differences in the form and effect of koi prayer among college students.Finally,on the influence factors of forward college students wish to study,the study found that situational factors have a significant positive impact on superstition psychology,social factors have a significant positive impact on a herd mentality,utilitarian appeal,superstition,emotional factors,herd mentality have a significant positive impact on forwarding behavior,they are college students’ network brocade carp wish choose very important influence factor in the spread of the forward.