Research On The Development Strategy Of Ningxia Diabolo Project Under The Background Of "Healthy China"

In the context of Healthy China,deeply exploring the potential of traditional national sports in the construction of a healthy China is conducive to the development of excellent traditional sports in the Chinese nation,as well as the inheritance and promotion of excellent traditional national culture and increasing the soft power of my country’s culture.Diabolo is a traditional Chinese folk sports project with a history of 1700 years,and is also a national-level intangible cultural heritage in China.Explore the current status of Ningxia Diabolo project development and analyze the shortcomings of Diabolo development in the context of a healthy China.The affected factors will develop local Diabolo projects to better promote the construction of a healthy China.This paper takes the development of Ningxia Diabolo as the research object,and investigates the participants of Ningxia Diabolo through the literature data method,mathematical statistics method,interview method,questionnaire survey method,SWOT analysis method and AHP AHP.Conduct interviews to understand the current development and existing problems of Ningxia Diabolo from both internal and external environments.The study concluded:(1)Ningxia Diabolo Association lacks professional talents,and the organization and management are imperfect,resulting in the loss of personnel.In addition,the majority of diabolo enthusiasts in Ningxia are males and fewer females.The proportion of young people participating in the group is extremely low and the aging is serious.However,diabolo enthusiasts have a high enthusiasm for participation.Most of the weekly exercise frequency is concentrated in 3-4 times.Most people mainly take moderate-intensity exercise,and the duration of continuous exercise ranges from half an hour to 2 hours.The activities are mainly concentrated in parks,and individual personnel choose places such as communities.Participants’motivation is mainly exercise and entertainment.(2)On the campus of Diabolo,the majority of school teachers and parents have a positive understanding of Diabolo,and believe that the benefits of the Diabolo project outweigh the disadvantages,but the school lacks teachers specializing in Diabolo,and Diabolo is not as good as basketball,table tennis and other competitive sports.The project is popular.(3)Although the relevant documents have been issued by the state and Ningxia in recent years to create a good environment for Ningxia sports development and provide good opportunities for the development of Diabolo,Ningxia has low interest in Diabolo and lacks events related to Diabolo.(4)According to the SWOT analysis and the weight calculation of each criterion,it is concluded that the most influential factor for the development of Ningxia Diabolo Project is external threats,among which modern competitive sports projects have the greatest threat.According to the strategic quadrilateral analysis constructed,Ningxia Diabolo needs to adopt the ST development strategy,that is,a development strategy that takes advantage of Diabolo’s own advantages and overcomes external threats.Suggestions:(1)Strengthen the training of Diabolo coaches in Ningxia,combining "going out"with "please come in","going out" is to go out for display,communication,and learning,and "please come in" is to hire outstanding experts from Diabolo Guide and learn advanced technologies from other places;(2)Cooperate with schools and other educational institutions to let Diabolo enter the campus,let the broad masses of students be exposed to the excellent ethnic traditions of the Chinese nation,develop school-based courses,and make the school a reserve base for Diabolo;(3)Create a Diabolo Culture and Arts Festival unique to Ningxia,continuously expand the influence of the festival,and actively hold Diabolo events to improve the level of Ningxia Diabolo;(4)use the Internet,TV,newspapers and other media for publicity,both to satisfy the public The demand for entertainment also meets the demand for promoting Diabolo;(5)Increase investment in government funds and issue protective documents for Diabolo to ensure the stable development of Diabolo projects.Give local Diabolo Association a certain training qualification,mobilize the enthusiasm of Diabolo fans,and participate in the activities of Diabolo promotion;(6)Adapt to the development trend of contemporary sports,develop competitive Diabolo in Ningxia,meet the needs of the public,and enrich the variety of Ningxia Diabolo.