The Study On The Construction Of The Economic Income Evaluation Index System Of Chinese Trail Running Events

In recent years,with the "Marathon Sports Industry Development Planning","The General Office of the State Council about accelerate the development of sports competition performance industry guidance ","2019 Annual Report on China’s Marathon",authorities introduced ideas and planning documents,clearly in the evaluation index to perfect our country sports encourage and support a work contents and objectives.The operation of a sports event involves the emergence of multiple stakeholders.Trail running events are relatively small in scale among road running events,and the existing evaluation indexes of large-scale sports events are slightly insufficient.Therefore,the study on the evaluation indexes of targeted economic benefits of trail running events has become the focus of this paper.With the method of literature review and expert interview,this paper studies relevant literature and its theoretical basis,defines the concepts of sports events,sports field evaluation index system and economic benefits of sports events,and conducts preliminary selection of indicators.Based on the theory of stakeholders,three core stakeholders that have a great influence on trail running events at the present stage are the main body,namely "event sponsor,event sponsor and host government",which are the primary indicators,and the secondary indicators are extended.Through the case study method,in-depth research was conducted on the four representative and influential trail running events in China,and the trail running events in Xi Shan of Beijing,Nan Shan of Chong Qing,Mo Gan Shan of Zhe Jiang and He Bei of Chong Li were conducted to test the feasibility of the primary indicators.Through expert interviews and Delphi method,the evaluation indexes of economic benefits of trail running events in China were determined and screened out.After the consultation on the importance and relative importance,3 first-level indexes and 12second-level indexes were determined.Finally,the results were weighted with analytic hierarchy process.Although this study focuses on the construction stage,it conducts a preliminary study on the application,quantifies the indicators through the percentage system,and forms an evaluation questionnaire based on scale,laying a foundation for the implementation and collection of the application stage.After the research on the construction of economic revenue evaluation index of trail running events,this paper puts forward three Suggestions: first,determine the management organization of trail running projects,and make a unified and systematic overall evaluation of trail running events after clarifying the regulatory agencies.Second,we should objectively define the evaluation criteria of the indicators and carry out the evaluation more objectively and fairly based on the actual situation.Third,pay attention to the interest demands of all stakeholders.In addition to the three core interest subjects,the interest demands of other subjects of the competition also need to be concerned and balanced to jointly promote the maximization of interests.Trail running event is a mass participation sports event,and it is also a sports event with a relatively small number of people at present.The evaluation process of its economic benefits needs the cooperation of multiple fields,so as to create a better trail running event to serve the athletes and realize economic benefits and other interest demands for all stakeholders.