Research On Exclusive Licensing Mode Of Digital Music ——Taking The Copyright Dispute Between Tencent Music And NetEase Cloud Music As The Starting Point

In the era of digital economy,there is a tension between the protection of music copyright and Internet technology culture.Under this background,the exclusive licensing mode of digital music came into being.However,the functional effect,value orientation and operation efficiency of the exclusive licensing mode of digital music have not been clarified in the current music market.In view of this,in order to stimulate the creation of music market value,we should analyze the exclusive licensing mode of digital music.On this basis,learn from previous experience,build a more balanced trading model framework,take market innovation and development as the center and interest balance as the goal,and give the digital music exclusive licensing model a reasonable theoretical positioning,objective evaluation criteria and accurate application field.This paper takes the digital music exclusive licensing model as the research object,adopts the research method of combining theory and practice,and expounds the positive and negative effects of the digital music exclusive licensing model and the corresponding regulation methods,so as to create a good legal ecological environment for the healthy development of China’s music industry.The article is divided into five parts: the introduction briefly describes the research background,research methods,research ideas and the summary of previous research;The case part selects the representative cases in the music industry in recent years,and leads to the problems to be studied through the trial of the cases;The case analysis part mainly analyzes the exclusive licensing mode of digital music from both positive and negative aspects based on the market and following the development process of technology;Guided by the idea of case analysis,the case enlightenment part puts forward macro ideas and specific regulatory measures to reduce the disadvantages of the digital music exclusive licensing model.The conclusion part shows that the digital music exclusive licensing is not the original sin of all problems,but should think about the solution of this problem from multiple dimensions,hoping to give full play to the advantages of this model,reduce the market transaction and legal risks of this model.Looking to the future,the focus of China’s digital music development should be based on innovating business model and improving industrial ecology,so as to lay a foundation for the formation of a perfect and healthy music market.