On Legal Regulation Of The Big Data Affinity

With the continuous progress of science and technology in China,the big data industry is emerging at the right time.It can be said that big data is the product of scientific and technological progress.Rational use of big data technology can improve the operation efficiency of the market,accelerate the transformation and upgrading of enterprises,and promote better and faster economic development.But everything has two sides,big data industry is booming at the same time,also appeared a negative phenomenon such as large data kill ripe,in the era of big data,the Internet platform for consumers’ personal information is very convenient,some Internet operators with their own information and technology advantage abuse of big data,analyze the consumer,Predict and evaluate consumers’ purchasing behavior and the maximum price they can afford,so as to implement differentiated pricing of "thousands and thousands of faces" for consumers,so as to maximize the purpose of grabbing consumer surplus.Big data killing behavior not only infringes the legitimate rights and interests of consumers,but also damages the normal market competition order.Therefore,in order to better develop the big data industry and continue to provide inexhaustible driving force for China’s economic development,it is necessary for the state to provide legal rules for the phenomenon of big data killing while supporting the development of the big data industry.However,there are still some defects in the theoretical research on operators’ big data killing behavior,which can not meet the requirements of regulation in reality.This paper first discusses the basic concepts of big data killing behavior,mainly including the form of big data killing,causes and implementation principles of three parts.On this basis,this paper mainly discusses the serious harm caused by big data killing behavior from four aspects: infringement of the legitimate rights and interests of consumers,violation of the principle of honesty and credit,damage to the market competition order and damage to the long-term development of big data industry,so as to conclude that the law should regulate it.Next,through the analysis of specific cases,this paper leads to the governance dilemma existing in the current big data killing behavior,including four parts:insufficient legal regulation of differentiated pricing,insufficient informed consent of consumers,lack of effective supervision and difficulties in consumer rights relief.,in turn,this article put forward from different angles for regulating big data kill cooked feasibility Suggestions,mainly including constraints operator difference pricing behavior,improve the customers informed consent principle,strengthening the supervision measures,improve the system of form a complete set of consumer rights protection and to strengthen the construction of platform and customer credit system self protection mechanism of five parts,In order to provide theoretical reference for improving the legal regulation path of big data killing,so that the basic rights and interests of consumers can be better protected in the era of big data.With the continuous progress of science and technology in China,the big data industry is emerging at the right time.It can be said that big data is the product of scientific and technological progress.Rational use of big data technology can improve the operation efficiency of the market,accelerate the transformation and upgrading of enterprises,and promote better and faster economic development.But everything has two sides,big data industry is booming at the same time,also appeared a negative phenomenon such as large data kill ripe,in the era of big data,the Internet platform for consumers’ personal information is very convenient,some Internet operators with their own information and technology advantage abuse of big data,analyze the consumer,Predict and evaluate consumers’ purchasing behavior and the maximum price they can afford,so as to implement differentiated pricing of "thousands and thousands of faces" for consumers,so as to maximize the purpose of grabbing consumer surplus.Big data killing behavior not only infringes the legitimate rights and interests of consumers,but also damages the normal market competition order.Therefore,in order to better develop the big data industry and continue to provide inexhaustible driving force for China’s economic development,it is necessary for the state to provide legal rules for the phenomenon of big data killing while supporting the development of the big data industry.However,there are still some defects in the theoretical research on operators’ big data killing behavior,which can not meet the requirements of regulation in reality.This paper first discusses the basic concepts of big data killing behavior,mainly including the form of big data killing,causes and implementation principles of three parts.On this basis,this paper mainly discusses the serious harm caused by big data killing behavior from four aspects: infringement of the legitimate rights and interests of consumers,violation of the principle of honesty and credit,damage to the market competition order and damage to the long-term development of big data industry,so as to conclude that the law should regulate it.Next,through the analysis of specific cases,this paper leads to the governance dilemma existing in the current big data killing behavior,including four parts:insufficient legal regulation of differentiated pricing,insufficient informed consent of consumers,lack of effective supervision and difficulties in consumer rights relief.,in turn,this article put forward from different angles for regulating big data kill cooked feasibility Suggestions,mainly including constraints operator difference pricing behavior,improve the customers informed consent principle,strengthening the supervision measures,improve the system of form a complete set of consumer rights protection and to strengthen the construction of platform and customer credit system self protection mechanism of five parts,In order to provide theoretical reference for improving the legal regulation path of big data killing,so that the basic rights and interests of consumers can be better protected in the era of big data.