Research On The Role Of Government In The Development Of Rural E-commerce In Lianyungang City

With the informatization and modernization of economic development,the Internet has been deeply rooted in the hearts of the people.With the promotion of the idea of "mass entrepreneurship,innovation and Internet plus",rural electricity providers are developing rapidly.Due to the inherent shortage of rural economic conditions,talents and grass-roots facilities,the development speed and quality of rural e-commerce are restricted,which requires local governments to adjust measures to local conditions,scientifically formulate development measures from reality,give full play to the role of government public functions,and promote the healthy and orderly development of rural e-commerce.In recent years,Lianyungang City has paid more and more attention to the role of e-commerce in promoting rural agricultural development.The government has continuously increased support for rural e-commerce,issued a series of support policies,and achieved certain results.By investigating and studying the role of local governments in the development of rural e-commerce in Lianyungang City,it is pointed out that there are some problems in Lianyungang City,such as imperfect industrial guidance policies,imperfect service support system,the supervision of the rural electronic commerce market is not in place,and the brand building of produce is relatively weak..The root causes of the problems are multifaceted,mainly reflected in: when local governments play the role of government,It attaches importance to the specific policies and regulations supporting rural e-commerce,but is not good at grasping the macro to carry out large-scale planning and regulation of industrial development and supply.The formulation of policies is not fully adapted to local conditions,resulting in insufficient scientificity.It pays more attention to the formulation of policies,but ignores the aspects of improving the strength and efficiency of policy implementation and strengthening market supervision,leading to the failure of the government’s role,there is still much room for improvement.Through the use of public management theory,this thesis systematically analyzes the causes of the problems existing in the role of the government in the development of rural e-commerce in Lianyungang City,and puts forward countermeasures and suggestions for Lianyungang government to optimize the role of the government and better promote the development of e-commerce in rural areas from the four sides of planning and layout,service supply,financial support and supervision and management.It is pointed out that Lianyungang local government should optimize the development planning of rural e-commerce,promote the construction of characteristic brands,strengthen the supervision of e-commerce market,improve financial and financial support policies,and optimize the service supply such as logistics system and talent cultivation system,so as to give better play to the role of the government and support the healthy development of rural e-commerce.