Nowadays,the Internet is developing rapidly all over the world.With the development of information technology and mobile carrier,people’s lifestyles embodied in consumption have been turned upside down due to the emergence of e-commerce platforms and the mobile payment technology behind them.The changes in the market economy have also created a variety of new models for the operation of the market economy.Participants in the market economy use Internet thinking to continuously focus their creativity on the use and expansion of network resources.The efficiency of publicity,the selection and optimization of network publicity can often become the decisive factor in determining whether a product can survive and further occupy the market.Against this background,online publicity has become a hot field of commercial competition,and the market urgently needs the related system design and the establishment of laws and Regulations Day by day.Among them,the commercial slander blessed by the Internet media has taken a new look and a strong impact on the normal operation of the market economy and benign competition order.In this case,the need for corresponding legal regulations has arisen.So,it is necessary to discuss the current online commercial slander from the perspective of legal regulation.To this end,this article attempts to analyze the newly revised "Anti-Unfair Competition Law" and related documents,citing and drawing lessons from other civil law countries’ experience in the legal regulation of Internet commerce slander for comparative research,and further in-depth empirical case studies.The exploration is based on the definition of the concept of online commercial slander,and analyzes the identification,departure,rights protection methods and supervision levels of commercial slander in current legal regulations,and attempts to propose amendments to the current system.In response to the above-mentioned problems,this article summarizes and analyzes China’s current legal regulatory system for commercial defamation,and cites the legal regulatory methods adopted by civil law countries such as Germany and Japan in response to commercial defamation.Starting from the stage,the purpose of writing this article is the improvement of relevant laws and regulations in China.The tentative aspects include: 1.Whether the improvement of the identification of the subject of commercial defamation needs to be expanded;2.Whether the original penalty limit should be appropriately broken,and the statutory compensation in the judicial judgment Whether the limit can be appropriately adjusted on the basis of the further accuracy of the standard for determining compensation for damages;3.Can the existing litigation system further protect the basis for protecting the rights of commercial defamation in the network environment,that is to improve the electronic evidence collection and the burden of proof.4 、 Finally,from the perspective of market supervision,multi-level supervision,good supervision team,improve the regulatory design system,perfecting the supervision team and improving the design of the supervision system.In addition to the above content,we must also recognize the positive role of industry self-discipline and honesty and credit principles and the system will be the positive role of the credit evaluation system in the network environment,so that a good operation of market economic activities.In summary,in the current stage of the development of my country’s socialist market economy and the development of new economic and new business forms under the Internet model,an in-depth discussion on the legal regulation of network business slander behavior can provide beneficial assistance to the development of the market economy and the emerging network economy,Is more conducive to my country’s economy from increasing to strengthening. |