An Investigation And Research On The Financial Needs And Financial Services Of The Elderly In Shihezi

As early as 1995,Shihezi City entered the ranks of aging cities.From an overall point of view,the growth rate of the population aged 60 and over in Shihezi City is increasing year by year and the population is huge.However,the contradiction between supply and demand of the aging industry in Shihezi City is prominent,the effect of industrial scale is not obvious,the construction of supporting facilities is insufficient,and the product service and opening lack innovation.Therefore,the aging industry urgently needs innovation and development.Under the objective background of accelerating population aging,how financial institutions can grasp the various opportunities brought by population aging and use financial services to meet the development needs of the aging industry in Shihezi has become a theoretical and practical problem that we are facing urgently to be resolved.While enjoying the rapid economic development brought about by the demographic dividend,we must also consider the problems brought about by the aging of the population.While responding to the aging crisis,financial institutions must also foresee the financial needs of the elderly and formulate supporting financial services accordingly to enhance their competitiveness.The large elderly population in Shihezi City has laid the foundation for the market size,and the elderly market has huge development potential Based on this background,this article investigates and studies the financial needs of the elderly in Shihezi City and the current problems in financial services.Financial needs include bank financing needs,hardware facility needs,financial literacy improvement needs and professional elderly service personnel needs.The research in this article is Relevant financial institutions provide references when responding to the aging problem,and at the same time better meet the current financial needs of the elderly in Shihezi City.This article first analyzes the current aging situation in Shihezi City.Then,it analyzes the financial services for the elderly currently carried out by financial institutions in Shihezi City: hardware facilities provide caring seats and reading glasses,and regularly invite elderly customers to participate in the popularization of financial knowledge lectures.But there is a lack in the development of elderly financial products.Professional elderly customer service personnel need to be trained.From the demand side,the current situation of the financial needs of the elderly in Shihezi City will be investigated based on the needs of banks,and the survey results will be qualitative and quantitative.analysis.The specific results of this article are as follows:(1)High savings rates are common among the elderly,and most of the elderly’s investment behaviors are relatively conservative.During the investigation,many elderly people have the willingness to manage financial affairs,but there is a shortage of elderly financial products in the market.In addition,the investment behavior of this group is conservative,which further restrains the elderly from participating in financial activities.(2)The survey results show that many elderly financial literacy is at a low level.An important reason for their non-participation in financial management is the lack of relevant financial knowledge.Unable to accurately identify financial products suitable for them.(3)It is difficult for the elderly to cross the digital divide.When using bank self-service equipment,they need the help of staff.They are more cautious when using related equipment and have difficulty adapting to mobile banking.They prefer Handling business at the counter.(4)The age,income,and culture of the elderly have a greater impact on the financial needs of the bank,and the demand for professional elderly customer service personnel is also largely affected by age.Finally,this article puts forward specific suggestions for service innovation in financial services for the elderly from four levels: the improvement of the financial literacy of the elderly,the upgrading of related financial services,the development of financial products,and helping the elderly to bridge the digital divide.