| In recent weeks,with the rapid development of Internet financial enterprises in our country,the financial innovation products,Internet financial application scope expands.At present,the government’s supervision of Internet financial risks has been unable to keep up with the rapid development of China’s financial industry.The financial development trend of China is becoming increasingly severe,which poses a huge threat to the current government’s optimization of supervision of financial risks.Therefore,the government regulatory reform is imperative!This paper mainly studies the role of government regulation in the development of new Internet finance.Based on the theory of government regulation,the theory of New Public Management and the theory of public interest,focus on the current development of China’s new Internet financial process to make a detailed analysis,as well as analysis of the regulatory model,through China’s current government regulation of the Internet Financial Development Situation and the status quo in-depth study,by using the methods of Chart Analysis,Literature Review and historical research,it is found that the current government still faces many obstacles and problems in the development of Internet finance.This paper makes a detailed analysis of these problems,and find out why.Finally,this paper analyzes the situation of Internet financial supervision in Britain and the United States and sums up the advanced experience,and takes countermeasures and measures from the aspects of the new financial development model of government supervision,the industry guidance and the establishment of credit investigation system,according to the current situation of China’s Internet financial development,this paper puts forward a "two-line" multi-supervision model,the further optimization of China’s Internet financial environment,the supervision of the main body and the establishment of a sound system design can optimize government regulation,to achieve China’s Internet finance in the future more long-term development. |