Research On The Development Strategy Of Core Competitiveness Of Corporate Law Firms

AB Law Firm was established in 2014 through the sanction of judicature authorization of Sichuan Province.Since its inception,it has gotten a good reputation and established its authority.It has formed a healthy legal service system,including financial field、government services and real estate.It is positioning itself as a boutique one,but along with the rapid development and further specialization of the big law firms,the core competitiveness of AB law firm has gradually weakened.Therefore,AB Law Firm urgently need to keep insight into the environmental changes of the lawyering,adjust its own development strategies,and choose superior approach.This article mainly studies the core competitiveness of AB law firm,including the development,the internal and external development environment which it is lived,the structure of its core competitiveness,the development obstacles and the development strategies of core competitiveness etc.The following core conclusions are obtained through the research of this paper: Firstly,challenges and opportunities coexist for AB Law Firm,Challenges come from external competitors,and opportunities come from a good environment in politics,science and technology.Secondly,the core competitiveness of AB law firms comes from the advantages of social resource,professionalization,brand image,and institutional innovation.Combining with self-condition,AB law firm is focusing on the market demands and innovating constantly.Meanwhile,it is accumulating experience to maintain its competitive advantages.Thirdly,the obstacles to the development of the core competitiveness of AB law firm include the distempered personnel training system,incomplete completeness,poor specialized level of the administrator,and the vicious competition among industries.Fourthly,the development strategy of AB law firm’s core competitiveness needs to follow the environment-oriented,advantage-oriented,and problem-oriented.It needs to improve the talent cultivating mechanism,open up new business areas,improve management capabilities,and strengthen the development patterns of Internet +lawyer legal services.