With the deepening of the reform of the market economy system,the relationship between the government and the market is increasingly coordinated.The government-led model of investment promotion violates the laws of the market economy,hinders government functions,and the overall disadvantages continue to appear.After clarifying that the government’s economic functions are "economic regulation,market supervision,social management,and public services," the government’s role in attracting investment has gradually shifted from leading to guiding.Combined with the transformation of government’s economic functions,this paper analyzes the four perspectives: "economic regulation,market order,business environment,and public services" that the county-lever government selected in its investment promotion activities.Firstly,this paper takes Yongan city,a relatively strong inland economic strength of Fujian Province,as the object,and uses the literature analysis method,questionnaire survey method,field survey method,and statistical analysis method to analyze the management model of Yongan government in attracting investment under the new normal economy.The measures taken by the government in the management of investment promotion include: building an industrial policy system;fostering and expanding the leading industries;establishing a key investment promotion platform;and creating a friendly government environment.Those measures achieved good results in attracting investment: the total amount of foreign capital has increased year by year,the scale of fixed assets has continued to expand,and the proportion of industrial projects has increased significantly.The results of investment promotion have promoted the overall economic strength of Yongan,further optimized the living environment,and the overall employment rate has soared.Secondly,the paper analyzes the problems and reasons of Yongan government in attracting investment management.It points out that the government has problems such as the inappropriate degree of administrative intervention,the incompletion of investment promotion projects,the lack of industry dispersion,and the low quality of the staff.Then it analyzes the reasons.the Yongan government as the leader of investment promotion activities,conflicting with the role of the market on resource allocation is the main reason for the current problem of investment promotion: the incomplete transformation of economic functions has caused misplaced,offside and absent administrative functions;low compliance rate due to inadequate supervision and management;improper investment environment creates imbalance in business environment;neglecting public service performers leads to shortage of professionals.Finally,on the basis of problem and cause analysis,the paper proposes suggestions to improve the efficiency of investment promotion: to strengthen economic regulation;to maintain market order;to optimize the business environment;and to provide quality services. |