Research On The Sustainable Development Of Wechat Public Platform For Ideological And Political Education

At present,General Secretary Xi Jinping attaches great importance to the work of network ideology security,and proposes to strengthen positive publicity on the Internet,actively carry out public opinion struggle,and constantly expand the mainstream ideology and public opinion of the Internet.The competition of cyberspace is the competition of talents in the final analysis.General Secretary Xi has emphasized the important position and role of talents in the ideological work of the network for many times,and clearly proposes to establish a "high-quality network talent team with strong politics,excellent business and good style".The network opinion leaders of Ideological and political education have high ideological and political literacy and professional knowledge.As an active group with certain influence and discourse power in the Internet field,they can actively carry out ideological and political education activities based on wechat public platform,and play an active role in ideological guidance,positive publicity and public opinion guidance,in order to maintain the network ideological security,To make contributions to the construction of harmonious and orderly network space.This paper,guided by General Secretary Xi Jinping’s related discussions on Internet ideology,combined with the theory of "opinion leader" in the field of Journalism and communication,and based on the concept of sustainable development in the direction of systematic view,has made a more scientific definition of the We Chat public platform of Ideological and Political Education and its related concepts of sustainable development.It fully illustrates the possibility and necessity of Ideological and political education based on wechat public platform.From the three dimensions of direction,power(internal and external)and practice,it is proposed that the sustainable development of wechat public platform of Ideological and political education must adhere to the general principles of directivity,endogeneity,integrity and Sustainability,and always adhere to the correct guidance and enhance the platform communication effect The goal requirements of promoting the overall development of the field and maintaining the long-term influence of the account.Based on the theoretical elaboration,in order to make the research conclusion more scientific,this paper carries out relevant empirical research.At the same time,it summarizes and summarizes the previous research results,and combines with the actual investigation of the wechat public platform of Ideological and political education,and forms a relatively systematic and mature multi-level coding table for content analysis and account operation analysis of the wechat public platform,The paper classifies and encodes the account operation activities and 1297 push articles of 44 wechat public platforms of Ideological and political type,and makes correlation analysis and comparative study on the data obtained,thus forming the quantitative analysis results of influencing factors of the broadcast effect of wechat public platform of Ideological and political education;At the same time,in order to supplement the quantitative research results,the paper also selects 20 hot papers from sample articles and sample accounts,and two high-temperature accounts of "xuchuan of China Southern Airlines" and "always on the road" as representative research objects,and conducts comprehensive and in-depth case analysis,It provides some experience for the sustainable development of wechat public platform of Ideological and political education.Through the combination of quantitative and qualitative research methods,the paper concludes the main points to strengthen the influence of wechat public platform of Ideological and political category: to achieve high impact publishing,we must first adhere to the correct value orientation,use educational cases properly in the creation of the article,pay attention to the content value of the chapters,and form a distinctive language style and maintain a moderate update frequency;To create a high impact account,we must first define the role orientation of the platform,actively shape the account image on this basis,and strengthen the communication and interaction among fans.The most important thing is to ensure a long-term stable account push.Finally,the paper puts forward the path and Countermeasures of sustainable development of wechat public platform of Ideological and political education from the four aspects of operator,industry,network platform and country.