An Analysis Of The Discourse Construction Of Government Microblog

With the advent of the Internet era and the continuous development of new media technology,the party and the government try to get involved in the field of new media in order to better transmit information and conduct benign interaction with the audience.Back to the second half of 2009,the emergence of Taoyuan official government microblog "Taoyuan net" marks the road of prosperity and development of government microblog since then.This paper selects the official microblog of "China fire protection" as the representative to conduct the research of government microblog.Based on the discourse construction mode,through case analysis and content analysis,this paper analyzes the discourse construction mode of "China fire protection" official microblog from six aspects of production mode,discourse tone,expression mode,content involvement,interactive effect and discourse context,and explores its application in many government affairs micro blogs The deep reason why Bozhong stands out.Through the research,it is found that the official microblog of "China fire protection" has various ways of news report release,the combination of single and double tones,the performance means are multimodal,the content covers a wide range,the interactive effect is good,and affected by a variety of environmental factors,which makes the communication ability of microblog improve.However,there are still some problems in the news communication and reporting of "China fire protection" official microblog,such as the new media competing for the right of speech,the imperfect establishment of leadership speech mechanism,the homogenization of communication content,and the poor interaction effect.Therefore,this paper,from the perspective of its own discourse construction mode,deeply excavates its content and puts forward suggestions for improvement in view of the existing problems.