Research On The Implementation Effect Of Tourism Law From The Perspective Of Protecting Tourists’ Rights And Interests

The Tourism Law of the People’s Republic of China(briefly written as the Tourism Law in this article)was formally implemented on October 1,2013.It was the first time to standardize the tourism market in the form of legislation,specifically stipulate the protection of tourists’ rights and interests with legal provisions and escort the healthy development of tourism from the perspective of legal guarantee and institutional support.The first amendment was made at the24 th meeting of the 12 th National Standing Committee in 2016.The second amendment was adopted at the sixth meeting of the 13 th National Standing Committee in 2018,which was 3years ago.Has the Tourism Law brought about expected changes in the tourism market? After the implementation of the Tourism Law,it is worth studying how to see the effect of the implementation of the Tourism Law from the unique perspective of tourists.From the perspective of tourists,this paper studies the impact of the implementation of the Tourism Law through methods including interviews,questionnaire,SPSS analysis and research,and puts forward corresponding suggestions from the perspective of protection of tourists’ rights and interests.Through individual interviews and visits to government public websites in the early stage,the author grasped the current situation of tourism development in Wenzhou and performed preliminary statistical analysis on the development dilemma of tourism and the implementation of the Tourism Law in Wenzhou.The questionnaires were sent to tourists to collect the information including their understanding of Tourism Law,whether they signed tourism contracts,their tourism experience(e.g.travel chaos,penalty if they change travelling plan,etc.),protection of the rights and interests(e.g.complaints,litigation,etc.).The author carried on the data analysis to the respondent’s answers and provided first-hand result for the study of the implementation effect of the Tourism Law.Previous research discussed the implementation effect of the Tourism Law implementation from the perspectiveof legislation,law enforcement of government,travel agencies and other stakeholder such as guides,travel agencies,hotels,tourists and tourism industry groups such as personnel as a whole.On top of the previous research,this paper investigated the implementation effect of the Tourism Law from the perspective of tourists’ perception and discussed how to protect tourists’ rights and interests.The author use Questionnaire Star to design and analysis questionnaires,which were sent to different industry groups through We Chat to accurately connect with potential target visitors and therefore,ensure the reliability and validity of data.The content of this paper is divided into five parts.The first part is the preface,which contains the research background,purpose and significance of the paper,including the definition of tourists,tourists’ rights and interests and other related concepts,research methods and ideas.The second part contains the current situation of development of tourism industry in Wenzhou,the development dilemma of tourism in Wenzhou and the investigation on the implementation of the Tourism Law in Wenzhou from the perspective of protection of tourists’ rights and interests.The third part is to design the scheme and option content of the questionnaire based on the conclusion of the second part and issues and collects the questionnaires.The fourth part includes the description and SPSS analysis of the data based on the respond of questionnaires.including description,data frequency,,reliability,validity,factor,correlation,regression analysis and conclusion.The fifth part contains the conclusion,suggestions and shortage of the research.This part summarizes the results of this study,provides suggestions on improving the implementation effect of the Tourism Law and analyzes the shortcomings of this study in order to provide ideas for the follow-up research on the protection of tourists’ rights and interests.The result of the questionnaires shows that after the implementation of the Tourism Law,the tourists have stronger awareness to protect their own rights and interests,such as the right to choose and fair trade,the right to rescue,the right toclaim,the right to know,and they have better travelling experience.However,the limits of the implementation of the Tourism Law has affected the improvement of tourists’ satisfaction.