Legal Regulation Of E-commerce Operators’ Traffic Competition Behavior

The Internet era is the era of traffic.The competition for user traffic has gradually become the focus of competition among Internet companies.The traffic competition behavior of e-commerce operators has become more complex and novel in the network environment,with various false traffic and traffic hijacking.Unfair competition for traffic,such as,domain name confusion,etc.,has emerged one after another,hindering the development and innovation of the Internet industry.At present,my country’s theoretical research on unfair competition behavior of network traffic with e-commerce operators as the main body is relatively immature.In judicial practice,how to determine the legitimacy of network traffic competition behavior and how to effectively regulate such behaviors are still present.Important issues to be explored.On the basis of data analysis and research,this paper conducts a basic theoretical analysis of traffic competition behavior,based on the conceptual analysis of traffic and traffic competition behavior,and deeply studies the definition,discrimination and characteristics of traffic unfair competition behavior.At the same time,this article analyzes and sorts out specific cases,and analyzes the traffic unfair competition behavior of e-commerce operators.The common traffic competition behavior is divided into traffic hijacking behavior,traffic false behavior,domain name confusion behavior,and bidding ranking.Competitive behavior,and analyze and summarize the characteristics and specific performance of each behavior.Finally,this article combines the relevant provisions of the "Anti-Unfair Competition Law of the People’s Republic of China" and judicial practice to compare and analyze the legal regulations of competition for foreign traffic,and summarize some worthy lessons.Experience,analyze the problems that exist in the process of regulating the traffic competition behavior of e-commerce operators in my country,and put forward specific suggestions for improvement.