Study On The Improvement Of Anti-Unfair Competition Law From The Perspective Of Protecting Consumers’ Right To Know

In contrast to that protection of the consumers’ right to know by the Consumer Rights and Interests Protection Law,the Anti-Unfair Competition Law protects the consumers’ right to know by regulating the unfair competition behaviors of the operator against the targeted divergence of the consumers.The Anti-Unfair Competition Law of the People’s Republic of China on January 1,2018(hereinafter referred to as the Anti-Unfair Competition Law),although it is intended to strengthen the protection of the rights and interests of consumers,especially the consumers’ right to know,for example,the general provisions of the Anti-Unfair Competition Law Article 2 include the definition of the consumer elements,as well as the direct protection of the right to know of the consumer,the Anti-Unfair Competition Law still has insufficient regulations on many consumers’ right to know aspects.As modern transactions are more professional,operators,in order to attract consumers to win in the competition,take advantage of their advantages in information and professional knowledge,and infringe consumers’ right to know by cheating and misleading consumers,so that their decision-making basis are tampered.In particular,some covert unfair competition behaviors that infringe upon consumers’ right to know make the decision-making and selection functions of competitive markets disfunctional,which lead to the loss of consumers’interests and damage the survival of the fittest mechanism of the market,as well as other operators’ interests and market competition order.When individual consumer falls into the dilemma of information asymmetry,it is often difficult for him to find that he has been infringed by unfair competitions.In view of the fact that Article 8 of the Anti-Unfair Competition Law does not provide comprehensive provisions on unfair competition behaviors,nor does it stipulate the information provision obligation of operators,nor does it give consumers the right to appeal,etc..Therefore,the Anti-Unfair Competition Law based on the perspective of the protection of consumers’ right to know still needs to be further improved.This paper uses the method of literature analysis,comparative analysis,value analysis and other methods to protect consumers’ right to know on how to perfect the Anti-Unfair Competition Law in China.This paper mainly puts forward relevant countermeasures and suggestions,mainly perfects the provisions of the Anti-Unfair Competition Law from the aspects of perfecting the provisions of Article 8 of the Anti-Unfair Competition Law,constructing the obligation system of operators to provide information,and establishing the right of action of consumer groups.In order to protect the overall and long-term interests of consumers,at the same time,it echoes the protection concept of individual specific rights in the Consumer Rights and Interests Protection Law and can improve the legal protection system of consumer interests to a certain extent.