Identification Of Abusing Market Dominant Position In Internet Market Competition

Since the implementation of the anti monopoly law of the People’s Republic of China(hereinafter referred to as the "anti monopoly law")on August 1,2008,many Internet giants have been subject to the investigation of the anti-monopoly law,which also plays a unique role.The law lags behind.At present,the anti-monopoly law still has many shortcomings in the field of Internet,especially in the recognition of the relevant market in the field of Internet and the recognition standards of market domination.Subsequently,there are more and more cases in the Internet related fields.Through the case introduction,this paper puts forward the problem of anti-monopoly identification and analyzes the market in the field of Internet,with the problem and analyzes the network characteristics of Internet enterprises.Secondly,it studies the market definition and dominant position of Internet enterprises,and introduces several common market definition methods.Thirdly,this paper puts forward some opinions on the identification of Internet enterprises’ abuse of market dominance,.In order to promote the better development of market economy,the paper introduces several typical abuse behaviors and analyzes the harm caused by them.The following steps should be taken in the legal reform:firstly,the principle of affirmation should be made clear.Secondly,improve the market share identification method.The Internet market is divided into two parts,one is the user market,the other is the advertising market,specifically calculating the share of the two markets.Thirdly,the price abuse and non price abuse are effectively regulated.Finally,improve the procedure specification.Pay attention to the "centralized definition" system of relevant market definition,In order to promote the better development of market economy and establish the supervision and publicity mechanism of commitment system.