| Cloth tiger is a traditional folk toy with a long history,which is a typical representative of Chinese cloth toys.The tiger culture on which the tiger is based embodies the thought and aesthetic consciousness of Chinese traditional culture.With the development of society,the current cloth tiger gradually from a mascot full of beautiful meaning into a common cloth toy.The reason for this phenomenon is that the non-relic culture of the tiger is low in combination with modern science and technology,weak in communication and inadequate in visual language design,and the tiger culture is gradually forgotten by people,which can still be understood in rural areas,which is relatively rare in modern cities.The acceleration of urbanization has severely affected people’s original living customs and local culture,and some traditional customs have been slowly diluted.The development of industrialization has affected the economic life of the people who pass on the craft for a living,and the crude mass production seems to be prosperous,which has actually violated the characteristics of the tiger and the cultural connotation originally conveyed.The purpose of this paper is to make traditional culture close to the public life through the form of modern digital media,to cloth tiger as the carrier,to increase the excellent traditional cultural output channels,into the fashion elements.Modernization should not be at the expense of traditional culture,it is necessary to return the excellent tradition to the people’s lives.This paper explores the visual language of cloth tiger pattern under multimedia technology,the significance lies in taking cloth tiger model as the main body,and by projecting the pattern of cloth tiger pattern designed by the projection author,the diversity and dynamics of traditional cloth tiger pattern can show the inner historical change of cloth tiger culture.On the basis of traditional elements,the use of digital means to make the tiger culture in the atmosphere and historical better expression.On this basis,it provides a new reference angle for the artistic expression.Projection allows you to bring the viewer into the artwork more intuitively.The cloth tiger model designed by the author is made using 3D printing technology,and the fantasy world brought about by Video Mapping printing technology,combined with the popular cross-media art style of modern design,is adapting to this big trend.This study will be the traditional artistic image of cloth tiger visual symbolization,in the retention of the original shape of cloth tiger on the basis of the addition of modern design techniques and artistic aesthetics,in the modeling of new,and the current emerging digital media technology means combined with the traditional pattern of cloth tiger with modern design style redrawing;The dynamic pattern of the production is projected on top of the designed cloth tiger body by mapping technology,the interactive pattern playback function is realized by connecting the mobile phone APP end to the computer end,and the new expression of the traditional pattern of the cloth tiger is explored through this integrated interactive Video Mapping artwork.Through case analysis,this study selects the means of research realization.Through the combination of modern visual style multimedia technology such as pattern innovation design,animation production,app production,Video Mapping demonstration,etc.,the integrated graduation design "Tiger Vision" was produced,which freed the traditional pattern of the cloth tiger from static,broke the inherent barriers between tradition and science and technology,and jointly established a scene full of infinite possibilities through communication between them,to meet people’s poetic illusions about crossing time and space."Tiger See" is a digital work combining traditional culture with modern technology. |
