Research On Innovative Design Of Painted Pottery Patterns In Majiayao

Majiayao colored pottery is of great cultural significance in the history of Chinese colored pottery.As an important visual element of colored pottery,its distinctive patterns are treasures of Chinese traditional culture and art.19 report offered to "promote creative transformation of Chinese excellent traditional culture,innovative development",as well as the national cultural power is driving construction,vigorously promote the development of cultural undertakings and cultural industries background,home to the horse patterns to fully explore the painted pottery kiln,sorting,inheritance,innovation and communication is particularly important.Firstly,the paper makes a comprehensive analysis of the patterns of painted pottery in Majiayao in different periods and types,and summarizes the artistic beauty of the patterns.Through the market research of related cultural and creative products,the deficiencies of the current cultural and creative products and communication mode of Majiayao colored pottery are summarized,which lays a theoretical foundation for the later design practice.Secondly,through the investigation of consumers,the style positioning of subsequent design is summarized,and the extraction and transformation of Majiayao colored pottery pattern is concluded to use the integration means of online APP as the integration media of subsequent cultural popularization and sales of cultural and creative products.Finally,in order to embody the positioning of innovation,culture,communication and high cost performance,brand design,cultural and creative products and APP design are selected as carriers to construct the overall integrated innovative design research.Majiayao of the painted pottery kiln hopes for reasonable mining and use of visual information in the national culture,traditional culture through modern design language for creative transformation,using the great age of the Internet under the background of information transmission means,make the horse home kiln painted pottery pattern has new breakthrough in cultural transmission and innovation,make the traditional culture coruscate gives new vitality.