A Report On E-C Translation Of Why Social Media Is Ruining Your Life （Excerpts） Under The Guidance Of Cooperative Principle

Scientific and technological advance flourishes.At this moment,social media based on new tools and ways of association rise in response to the call of society.While it brings us convenience,it also gradually erodes the lives of human beings.The translated material of this report is an excerpt from Why Social Media is Ruining Your Life,including the introduction,Chapters 1 and 2.According to Resiss’ s text typology,it belongs to informative text with operative function.It features plain words,nominal phrases,clauses and passive sentences from the perspective of language style.From the perspective of “a tripartite communication exists between the author,the translator and the reader”,it demands the present translator to comprehend the intention of the original writer and present identical effect on target readers.Thus,effective communication can be achieved.To achieve effective communication,Cooperative Principle and the four corresponding maxims,namely the maxim of Quantity,the maxim of Quality,the maxim of Relation and the maxim of Manner,are utilized as theoretical foundation in this report to guide translation practice.The translator analyzes the translation from a pragmatic approach,instead of grammatical level.Under the observance of the four maxims,the information can be conveyed informatively,accurately,relevantly as well as clearly.If a clash happens,the translator firstly guarantees that the maxim of Quality is served while violating the maxim of Quantity.Hence,the culture gap is narrowed which makes the target language text accord with the target culture and language.The target receivers can easily understand and appreciate the effect as the way the original readers do.It can be concluded that Cooperative Principle is applicable and feasible to guide this translation practice.