Artistic Expression Of Traditional Cultural Elements In Mascot Design

In today’s society,the design and application of mascots are more and more closely related to social activities.Mascots have become a cultural carrier with certain symbolic significance and the mission of cultural communication.Moreover,with the rapid development of Chinese society,the influence of Chinese traditional culture in the world is also increasing.People pay more and more attention to the research on Chinese traditional cultural elements,which is not only the expression of China’s cultural self-confidence,but also the opportunity to continuously enhance China’s soft power.Therefore,the research on the artistic expression of traditional cultural elements in mascot design is of great significance.This paper takes the traditional cultural elements as the research starting point,collects and studies the detailed data of mascot design,analyzes and summarizes,and explores the artistic expression of traditional cultural elements in mascot design.This paper first studies the artistic expression of traditional cultural elements,so as to study its role in mascot design,and finally creatively summarizes its universal applicability principles,so as to provide a theoretical basis for the development of mascot design.