Research On The Structure And Performance Of Brand Visual Identity Design In The New Media Era

With the advent of the information age,the emergence of technologies such as digitization,big data,and cloud network disks is changing the way of life of the public.With the development of science and technology,people’s life has become more convenient.Mobile phones,computers,tablets,etc.are the products of technological mobile technology,and the emergence of new technological products is the material basis for the emergence of "new media".The new media uses the information network to provide new communication channels for the audience.The brand visual identity design is connected with the development of new media.With the support of science and technology,the beauty in design is expressed through new media technology.Technology is changing our lives.Based on the background of new media,this paper uses literature research method and case analysis method to summarize the current structural system and performance impact of brand identity design in the era of new media,so as to provide reference for the audience.The thesis is divided into four parts to study the structure and performance of brand visual identity design in the new media era.The first part discusses the research background,research trend,and research purpose of the paper as a whole,and the characteristics of brand visual identity design in the new media environment;the second part elaborates advertising and brand identity vision,new media characteristics,and the theory of user demand change Base.The third part is combined with the case to clarify the brand visual identity design structure system;the fourth part organizes and analyzes the current situation of the brand visual design structure changes in the current new media era,and then summarizes the results based on the analysis results of the first four parts.publish the research results.