Research On Symbolic Semantics Of Motion Graphic Design In The Era Of Digital Intelligence

Symbol is the carrier for human beings to describe the language of the real world.Symbol itself has no meaning.Only after being endowed with meaning by human beings can symbols be used by human beings,and semantics is the interpretation of the meaning of symbols.This paper takes motion graphics as the starting point,takes today’s digital intelligence era as the background and premise,takes the relevant theoretical knowledge of semiotics as the basis,and combines practical cases to interpret the symbolic semantics of motion graphics,expounds the symbolic semantic expression,symbolic semantic analysis and symbolic semantic construction of motion graphics,explains and analyzes the signifier,signified and other functions of motion graphics symbols,and analyzes Pierce Saussure and other famous semiotics scholars.With the increasing improvement of the digital process and the vigorous development of media,people used to live in an era of traditional media.Books,newspapers,radio,posters and are full of graphics and symbols everywhere.However,now a large number of electronic devices such as computers and mobile phones are equipped with screens,which has completely changed the traditional mode of media communication.Human demand for information acquisition and exchange is a fulcrum,It has raised the lever of scientific and technological progress.Scientific and technological progress has affected the innovation and progress in many fields such as art,followed by a large number of information data.The vigorous development of media information dissemination has also driven the development of graphic symbol design and the birth of high-tech intelligent products such as big data,cloud computing and so on,which makes the development of media enter today’s digital intelligence era,which can also be said to be a digital intelligence era.In this paper,the semantic research of motion graphics is mainly based on the case analysis method,citing the practical excellent works of art related to motion graphics,combined with the relevant theoretical knowledge of semiotics,summarizing the semantic expression methods of motion graphics,expounding from a multi-dimensional perspective,analyzing the signifier,signified and extended semantic functions of motion graphics,summarizing and sorting out the semantic construction methods of motion graphics,including spatial movement,time rhythm The author will elaborate on the semantic construction of motion graphics from three aspects of audio-visual combination,hoping to play a guiding and enlightening role in the relevant design and research work in the future.It is also meaningful to study the semantics of motion graphics,because the progress of science and technology not only has an impact on the media,but also drives the vigorous development of artistic activities,art design and visual communication.From graphic graphic design to motion graphic design,motion graphics continue to advance and are more widely used.With its unrestrained imagination and expressiveness,its unique visual charm is not limited to one style,The study of information transmission of motion graphic symbols,that is,the study of symbolic semantics of motion graphics,is in line with the background of the times and has professional significance.