The Business Format Innovation Research On Courtyard Residences Of Former Celebrities In Kunming

Celebrity former residences as a traditional tourist attraction and scenic spot have existed for a long time,but with the deepening of the general trend of the integration of cultural tourism,celebrities’ former residences,as part of the existing cultural tourism industry,urgently need to inject new creative and cultural meanings,and give art consumers and tourists a new public cultural space,art experience and art consumption place under the background of urban modernization and development.Based on the existing business formats,relying on cultural creativity to achieve the innovative development of celebrity former residences,and bring specific industrial agglomeration and industrial scale;Through the innovation of celebrity former residences to derive a series of formats,and give the industry a high added value of cultural creativity,it can improve the social benefits and economic benefits of related industries,and then feed the income back to the protection of celebrity former residences and ancient building clusters,use the industry to support the inheritance and development of art and culture,and achieve sustainable development in the dual fields of culture and art and cultural and creative industries.The courtyard is a concept derived from the former residences of celebrities in Kunming.At present,in fact,in addition to the relevant cultural and artistic elements and the cultural attraction of celebrities to the audience and consumers,if the traditional cultural tourism industry such as the former residence wants to adapt to the trend of the times and truly realize the integrated development of cultural tourism,it must not stay in the previous concept of "flattening".To make the former residence stand up,it needs a concept and support conditions of time and space,and the courtyard can provide such a space to make the celebrity’s former residence three-dimensional and vivid.The courtyard can give people a space for activities,but also provide a new public cultural space for the cultural and creative industries.On the fertile cultural soil of Kunming,there are many typical or atypical celebrity,courtyard-style former residences,the author is based on this,from the perspective of culture and creativity to focus on the current situation of courtyard-style celebrity former residences,and study the innovative development path of the cultural tourism industry related to this.